Brand Manager - Hefty Brand

Job Description

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment.

If you are looking to build a strong career, we have an opportunity for you! We are searching for a Brand Manager - Hefty Brand to join our team located at our headquarters in Lake Forest, IL.

Your Role :

As a Brand Manager on the Hefty business, you will lead the marketing strategies, brand building activities, and launch new product line extensions for the Hefty trash bags product portfolio.

The Brand Manager works in a highly collaborative environment to drive consumer demand, continuously deepen consumer engagement, develop and launch advertising and marking plans, drive sustainability initiatives, and analyze performance data and consumer insights to drive strong business results for the Hefty brand.

We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

You will have the opportunity to :

• Develop and execute annual marketing plans including marketing strategies, new product launches, advertising creative, media (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more.
• Work cross-functionally to achieve business results with Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, Category Management (sales presentations, media campaigns, etc.

and agency partners.

• Analyze key business trends and provide input on gaps and opportunities and present business updates to management and agency partners.
• Achieve business and brand objectives including volume, profit, and market share by distribution channel.
• Manage, evaluate, and optimize advertising and promotional spending.
• Manage and commercialize items from beginning to launch.

Ultimately, you will be responsible for ensuring that business objectives are achieved, including new product development, brand and private label brand growth, and customer specific new product development initiatives.

We strive to build a diverse, inclusive, and talented workforce who will contribute to the Company’s vision, mission, and goals.

You will love it here if

• You are a creative, dynamic problem-solver and effective decision-maker
• You thrive in a fast paced, collaborative, and high-energy environment
• You can successfully juggle multiple tasks at once and are comfortable with change

We need you to have :

• BA / BS degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.
• Strong organizational skills with strong attention to detail.
• Ability to identify, analyze, and resolve problems logically and systematically.
• Must be collaborative, team-oriented, and able to work in a fast-paced environment.
• Ability to travel 5-10% of the time.

Icing on the cake :

• MBA or another advanced degree.
• Exposure to new product development.
• Sales, Marketing, or other business-related experience.
• Exposure to the CPG industry and retail distribution channels.
30+ days ago