Department : Marketing
Marketing
We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities where people live, work, shop, and play to life.
We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives they are critical to our success and ability to innovate and grow.
Department Overview
Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D.
Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR / Social Media, and Operations and Analytics.
The Impact You Will Have
As a Web Strategist, you will be responsible for the development, maintenance, and optimization of websites. This role is part of Walker & Dunlop’s digital marketing team and reports to the Senior Digital Marketing Manager.
Joining our team represents an exciting opportunity to get exposure to a wide range of digital channels and tactics in a fast-paced, hands-on environment.
An eye for detail, eagerness to learn new skills, a high degree of adaptability in the face of new information or priorities, and a collaborative attitude toward teammates and stakeholders will be critical to your success in this role.
If you have a solutions-oriented mindset, attitude of continuous learning, and spirit of kindness toward others, you’ll fit in well with our team.
We follow a hybrid work schedule, with in-office presence expected at least three days per week.
Primary Responsibilities
Assist in the development, testing, and optimization of websites and marketing landing pages under the guidance of senior team members.
Support website update requests from marketing teams and business stakeholders, ensuring timely and accurate implementation.
Implement basic search engine optimization measures and follow best practices for accessibility and compliance, with mentorship from senior staff.
Coordinate communication and collaboration with external service providers and technology vendors under the direction of senior team members.
Monitor and report on website performance metrics (e.g., traffic, user engagement) and suggest improvements in collaboration with senior strategists.
Collaborate with the content and design teams to ensure that web content is aligned with overall branding and marketing strategies.
Ensure websites are mobile-friendly and optimized for different devices, under the supervision of senior team members.
Stay updated on digital marketing trends and share relevant insights with the team to contribute to continuous improvement efforts.
Assist in troubleshooting website issues and work closely with technical support teams to resolve problems affecting site performance.
Document website processes and updates to help maintain consistency and support knowledge sharing within the team.
Perform other duties as assigned.
Attendance is generally 8 : 30 am 5 : 30 pm EST Monday through Friday with the ability to work up to 2 of those days remotely
Education and Experience
Bachelor’s degree or equivalent working experience.
2-3 years in digital marketing
Experience in developing / updating website content preferred
Knowledge, Skills, and Abilities
Successful candidates will have shown a sustained record of accomplishment and excellence, in addition to the following :
Ability to collaborate with a team remotely.
Excellent written and oral communication skills.
Strong organizational and time management skills.
Versatility, flexibility, and a willingness to adapt to changes.
Experience working with website content management systems (e.g. Webflow).
Experience working with web analytics tools (e.g. Google Analytics, Google Tag Manager).
Basic knowledge of HTML, CSS, and Javascript highly recommended.
LI-CR1
What We Offer
The opportunity to join one of Fortune Magazine’s Great Places to Work winners from 2015-2023
Comprehensive benefit options* that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include :
- Up to 83% subsidized medical payroll deductions
- Competitive dental and vision benefits
- 401(k) + match
- Pre-tax transit and commuting benefits
- A robust health and wellness program earn cash rewards and gain access to resources that
promote health, engagement, and balance
- Paid maternity and parental leave, as well as other family paid leave programs
- Company-paid life, short and long-term disability insurance
- Health Savings Account and Healthcare and Dependent Care Flexible Spending
Commitment to diversity, equity, and inclusion, with employee resource groups organizing activities and providing a space for open communication
Career development opportunities
Empowerment and encouragement to give back volunteer hours and donation matching
Eligibility may vary based on average number of hours worked
EEO Statement
We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace.
We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information.
We strive to be a safe place to ask questions, build professional relationships, and develop careers.
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