Lab4Games Brand Ambassador

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Lab4Games Brand Ambassador

Location : Lino Lakes, MN, US, 55014

Position Location type : Hybrid

Job Function : Marketing (MK)

Contract Type : Permanent

Asmodee is an entertainment leader specialized in boardgames. We’re a global team committed to bringing people together through great games and amazing stories.

We strive to be an employer of choice by creating endless opportunities, promoting a supportive and inclusive culture, and rewarding success.

We believe in passion. We stimulate creativity. We emphasize team play. We exhibit caring. We demonstrate integrity. We are boldly daring.

By joining our team, you will be empowered to engage in meaningful, innovative and unforgettable work and to give back to our communities!

Job Summary

The purpose of this role is to maximize sales of Lab4Game’s titles in the US Market and across channels. The Brand Ambassador will bring L4G to the US market and build strong relationships within the US Distribution Teams.

What will your role involve

• Globally promote Lab4Games within the US Distribution Teams, to ensure knowledge of L4G games in this market.
• In collaboration with the Vendor Relations team, ensure better collaboration between L4G and the US Distribution teams.
• Support Purchasing, Sales, Publishing Services and Commercial Marketing teams in purchasing the right level of inventory for existing and new I.

P.’s, and ensuring that stock projections are sufficient.

• Working with the Commercial Marketing Team, ensure effective launches of new releases within allocated budgets.
• Contact and send copies of games to industry influencers and dedicated websites.
• Collaborate with the Events teams to maximize L4G presence at local trade fairs (budget permitting) to promote our publications and contact game designers (receive and test prototypes).
• Train the Sales teams on gameplay for new releases and on how to sell these games to retailers. Prepare the selection and follow up of listing appointments with distribution channels.
• Better define L4G’s target markets within the US, including sales projections for each channel.
• Set up KPI’s to monitor the performance of L4G games in applicable US channels.
• Provide feedback to L4G design and development teams to maximize the success of our games in the US market, with a particular focus on game box design.

Participate in the game development process and share editorial information with the US DU.

• Create or improve our US based community on Social Media platforms.
• Represent L4G at trade fairs, with reviewers, on websites, etc. Improve our contact with game designers during fairs.

What do you bring

Position Skills & Qualifications

• Minimum of 5 years’ experience in the board game industry, with a strong background in sales strategy.
• Proven ability to grow brands in a variety of markets and channels.
• Experience working with international companies.
• Bilingual English / French speaker strongly preferred.

Experience / Education

• Ability to speak to internal and external stakeholders and a wide variety of collaborators, tailoring the message to the appropriate audience.
• Comfortable collaborating with leaders and teams across the US and European markets.
• Ability to conduct independent research and explain diverse product lines with ease.
• Exceptional organizational skills with great attention to detail.
• Capability to collaborate effectively with other teams and individuals.
• Frequent US domestic travel for industry events, trade fairs. International travel at least twice annually, for up to two weeks at a time.

Hesitant to apply because you don’t have all the experience or qualifications listed? Let us decide! The right candidate doesn’t always match up perfectly on paper.

We believe that diverse perspectives and experiences bring fresh ideas and innovation to our team. If you’re passionate about this role and believe your unique background and skills could contribute to our mission, we’d love to hear from you!

At Asmodee, we believe that great games and amazing stories have the power to bring people together. Strong communities are formed around the game table through the entertainment of gameplay.

Shared play sparks discussions, fosters imagination and creates memories. As a leader of our industry, we have the responsibility to help these communities thrive.

Asmodee exists to bring people together in a sustainable and positive way for individuals, communities and our planet.

Our Commitment :

Asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views.

Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table.

Games are for everyone.

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