The role :
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
As a Product Marketing Manager, you will play a crucial role in driving real estate innovation, ensuring our solutions are differentiated, and developing a winning go-to-market strategy.
Reporting to the Workplace Solution Marketing Lead, you will drive the messaging and positioning and execute a variety of product marketing functions for our technology.
You will collaborate with cross-functional teams to deliver on joint initiatives that enable JLL to win in the market at scale.
The day to day :
- Deliver creative and compelling messaging that clearly articulates and reinforces both our technology's and JLL’s unique brand and value proposition across buyer personas and use cases.
- Support demand generation campaigns by creating high-value content like white papers, eBooks, solution briefs, webinars, landing pages and blogs.
- Help develop and deliver sales training content and assets like solution sheets, brochures, emails, and demo videos to accelerate sales pipeline growth and conversion.
- Partner with product management and solution architects to distill key functionality and benefits into core product marketing assets.
- Develop market positioning and rationale to demonstrate how JLL & our technology differentiates against competition.
- Coordinate the creation and update of website, thought leadership, and social media content.
- Execute key elements of product launches including messaging and positioning, internal communications, and field / event marketing.
- Help support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
- Act as a spokesperson for our products and solutions.
About you :
- You love the art of telling a great story.
- You have a demonstrated track record of creating compelling product and solution narratives, customer testimonials, and thought leadership content.
- Product marketing experience within B2B SaaS / technology. 5+ years of relevant or equivalent experience desired.
- You love to get into the details and drive projects to successful completion.
- Very strong written and verbal communication skills.
- You are a team player who can work across departments to ensure the best outcome for the business.
Why you’re a great fit :
- You have a growth mindset with a bias towards action and the ability to flex in a fast-paced environment.
- You are familiar with the commercial real estate industry or have a passion for this market and are willing to put the time in to becoming fluent.
- You have a strong sales and customer orientation.
- You have a can-do attitude and use creativity and excellent judgment to find innovative ways to get the job done.
- You are highly approachable and can represent our organization in a way that leaves lasting impressions.
- You are naturally curious and always looking for learning opportunities.
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