Description :
Digital Marketing Writer, Business & Technology Services, Client's, USThis newly-created, mid-level management, full-time position (based in the US) will report directly to the B&TS M&C Global Digital Marketing Lead Key responsibilities :
- oversee the efforts of 1-2 India-based resources and 1-2 external marketing agencies
- develop rich and engaging social content for B&TS on Twitter & LinkedIn
- build lists of key influencers on Twitter and key communities on LinkedIn to increase engagement
- track share of voice on social and traditional media via dashboards and report regularly
- follow, track and report competition on social and traditional media via dashboards and report regularly
- identify and manage internal our client'scand external (all other) social media content curation
- create and implement employee engagement calendar / activities to boost traffic and drive engagement
- write B2B m-audience web copy for the B&TS microsite and our client's site
- coordinate the publication of B&TS unit content on TCS corporate website
- create templates and engagement plans for social promotions on our client corporate, geo & partner channelsKey attributes :
- excellent oral and written communication skills
- high-energy, creative and collaborative teamplayer
- comfortable multi-tasking
- proactive, self-directed and solution-oriented workstyle
- strong project management skillsKey requirements :
- Bachelor’s Degree (a certification in digital marketing is a plus)
- 5+ years experience managing social media channels and writing digital copy in a B2B environment
- operate in a virtual environment with teams which span several geographies, time zones and cultures
- early-AM calls and very infrequent travel
- proficient with entire Microsoft Office suite, Twitter, LinkedIn
- Sprout Social, WordPress and Photoshop experience are all preferred
Digital Marketing Writer
Digital Marketing Writer, Business & Technology Services, Client's, USThis newly-created, mid-level management, full-time position (based in the US) will report directly to the B&TS M&C Global Digital Marketing Lead Key responsibilities: •oversee the efforts of 1-2 India-based resources and 1-2 exte...
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