Social Media Specialist Job at Snap-on in Kenosha

Overview Who We Are

As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years. Snap-on is rooted in the dignity of work. We celebrate this work and our customers, the makers and the fixers, who perform day in and day out to move the world forward. We strive to be an employer of choice and offer a Great Place to Work.

Working With Snap-on has Benefits!!

Company-paid Benefits Include

Paid time off, vacation and paid holidays

Market competitive compensation

Retirement programs including 401(k) Plan with matching employer contributions

Employee Stock Purchase Plan – annual optional enrollment period

Basic dental, Basic life, Basic accidental death and dismemberment coverage

Short term and long-term disability, Employee Assistance Program

Business travel accident insurance

Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot

Bonus, incentives depending on position and level

Base pay progression through lateral & promotional development on both managerial and technical career paths

Tuition Assistance Plan

Snap-on continually strives to be an employer of choice and support our franchisee network.

Responsibilities Position Summary : As a Social Media Specialist assisting the Manager, Communications Digital Media, you will manage our social media following across all channels and support the Snap-on franchisee network via social. You will execute other focused content projects as needed.

Key Tasks

Create, design, and write relevant content for Snap-on branded social media platforms (Instagram, Facebook, Twitter, Snapchat & TikTok)

Provide social media coverage at events (e.g., our yearly tool show and key races within our race program such as NASCAR, IndyCar, NHRA)

Create social assets appropriate for specific channels and brand initiatives

Provide social listening and monitoring of social channels

Work within established brand guidelines for style and tone

Maintain private Facebook groups

Assist in overall management of Snap-on social channels

Content management of UGC & Stories

Engage customers by following, liking, and interacting in a genuine and authentic way

Responsible for animations provided to the franchisees

Back-up for weekly “Key News of the Week” (KNOW) email to franchisees

Back-up for franchisee portal

Support for the photography team and social content during the Snap-on Franchisee Conference (SFC)

Execute other projects as required

Qualifications Minimum bachelor’s degree in graphic design, marketing, communications, or related field

Strong graphic design skills

Strong editor and writer

3-5 years’ experience administering social media channels for a multi-level organization

Attention to detail and thoroughness in completing tasks

Strong grammar and proofreading skills

Creativity and design sense; proficient with Word, Excel, and PowerPoint; familiar with design software such as InDesign and Photoshop

Excellent organizational skills and ability to work independently while managing workload and deadlines

Excellent listening and interpersonal skills; ability to develop and maintain positive relationships

Excellent time-management and problem-solving skills

Team player with strong interpersonal and communication skills

Ability to travel and work flexible hours when needed

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