Senior Marketing Manager, Social & Influencer

Senior Marketing Manager, Social & Influencer

Moen and House of Rohl, part of Fortune Brands Innovations, are seeking a dynamic Senior Marketing Manager to lead our paid and organic social media strategy, as well as influencer marketing initiatives. This role will own the vision, strategy, and execution across social channels for both brands - building awareness, driving engagement, and fueling brand love.

The ideal candidate is both creative and data-driven, with a proven track record of scaling social media programs, growing communities, and partnering with influencers to deliver measurable business impact.

Key Responsibilities :

Social Media Strategy & Execution :

• Develop and own the end-to-end social strategy across paid and organic channels (Meta, TikTok, YouTube, LinkedIn, X, Pinterest, emerging platforms) for Moen and House of Rohl.
• Oversee the content calendar, aligning messaging with brand campaigns, product launches, and seasonal priorities across two distinct brand voices.
• Partner with creative and media teams to deliver breakthrough social content, testing new formats (Reels, Shorts, livestreams) to drive engagement.
• Manage paid social performance, optimizing campaigns against awareness, engagement, and conversion KPIs.
• Monitor trends, platform updates, and cultural moments to ensure Moen and House of Rohl show up in relevant, authentic ways.

Influencer Marketing :

Leadership & Collaboration :

Measurement & Insights :

Qualifications :

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range : $80,000 USD - $126,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates' feeling of belonging at work.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN.

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com / careers.