Marketing Web Optimization Manager

About Chatbooks

At Chatbooks, we think photos deserve to be seen, not trapped on your phone- which is why we created our user-friendly photo book app! Users make the memories and we make the photo books.

By focusing on four core values-beyond easy, super affordable, great quality, and amazing service-we continue to keep Chatbookers everywhere excited about printing their everyday magic.

Learn more about our impact : https : / / chatbooks.com / printed-photo-highlights

About the Team

We have a high-performing ALL-STAR culture and team and are headquartered in Lehi, UT. We offer a competitive compensation package including salary, bonus, health benefits, unlimited PTO, and lots of flexibility.

The "Big Why" driving the company's mission is to strengthen families, so Chatbooks co-founders Nate and Vanessa Quigley have deliberately created a company culture that's supportive of employees' whole lives.

Their goal is that everyone on the team can put this mission into practice in their own lives, whether that's flexibility to go to a child's dance recital and hit up the gym during lunch, or time off to recharge and travel the world.

Some recognitions we've received include : 2022 Top Workplaces USA, 2022 Fortune Best Medium Workplaces, 2022 Best Workplaces for Millennials Award, 2022 Best Workplaces in Technology-just to name a few.

Chatbooks strives to be an employer-of-choice for women and parents by offering flexible working options, welcoming kids in the office, and strongly supporting women in leadership roles.

Women currently make up 56% of the company's leadership positions.

At Chatbooks, we have put incredible focus into building a team of high-performing "All-Stars." All-Stars have 6 characteristics : Grown-Up (you manage yourself and your time & handle disagreements without drama), Ship (you get things out the door efficiently, and manage shifting priorities), Amazing (your work is simply AMAZING!), Optimistic (you share solutions instead of problems), and Kind (you're consistently kind to teammates and partners), Hungry (you feel the urgency to make progress and execute relentlessly) .

If this sounds like you, we'd love to talk!

We are very interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

We are open for employment in the following states : Alaska, Arizona, California, Connecticut, Florida, Idaho, Illinois, Minnesota, Missouri, North Carolina, New Jersey, Nevada, New York, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Washington.

About the role

We are seeking a dedicated Marketing Web / Customer Optimization Specialist to join our marketing team. The ideal candidate will be focused on enhancing the user journey from first impression to purchase, ensuring a seamless and optimized experience across our website and mobile apps.

This role requires a strong analytical mindset, proficiency in A / B testing, and a collaborative approach to work with various teams, including product, analytics, creative, and marketing.

What you'll do

Testing Framework, Strategy, and Results Communication :

Confidently speak to the testing framework, strategy, and results with internal stakeholders.Present findings and recommendations to senior leadership and other key stakeholders.

Utilize data analytics tools to track, analyze, and interpret user behavior and test results.Make informed recommendations based on data to drive continuous improvement in user experience and conversion rates.

SEO Mindset for Organic Landing Pages :

Apply SEO best practices to optimize organic landing pages for search engines and user experience.Ensure that organic landing pages are effectively driving traffic and conversions.

Partner with the creative director and director of content and community to conduct A / B testing on the homepage.Utilize insights from tests to enhance the homepage design and functionality to better meet user needs.

A / B Testing Creative in Partnership with Digital Marketers :

Develop and execute A / B testing strategies for creatives in collaboration with digital marketing teams.Analyze test results to determine the most effective creatives for driving conversions and user engagement.

Landing Page Testing for User Journey :

Design and implement A / B tests for landing pages and App Store screens to optimize the user journey from paid ads to purchase.

Continuously monitor and refine landing pages to improve conversion rates and user experience.

Collaboration with Creative and Product Teams :

Work closely with creative and product teams to ensure cohesive and user-centric design strategies.Provide insights and feedback to enhance the visual and functional aspects of the website and mobile platforms.

Partner with the product team to conduct A / B testing for product configurations and builds.Use data-driven insights to recommend improvements and enhancements to product offerings.

Support Checkout Flow and Process Optimization :

Support the product team who drive A / B testing of checkout flows and processes to create a unified customer experience from first touch to purchase.

Identify and implement optimizations to reduce friction and improve the checkout experience for users.

What you'll bring

Proven 4-5 experience in web optimization, A / B testing, and user journey analysis.Strong understanding of digital marketing and creative testing strategies.

Proficiency in data analytics tools and platforms.Excellent collaboration and communication skills, with the ability to work effectively across diverse teams.

Strong analytical mindset with a data-driven approach to decision making.Knowledge of SEO best practices and their application to landing page optimization.

Ability to confidently present testing strategies, frameworks, and results to stakeholders.Experience in e-commerce and understanding of user behavior in online shopping contexts is a plus.

Ability to travel 2-3 times a year to our Lehi, Utah Clubhouse for in person collaboration and annual Chatfest celebrationWhat you'll accomplish within the first 90 days

Map out user journeys for paid cohort customers with recommendations for optimization opportunitiesDefine a / b testing framework for digital ads and their respective landing pagesUnderstanding of marketing versus product owned parts of user journeyHave a clear understanding of Chatbooks culture, business objectives, and strategy.

Why you'll love working at Chatbooks

100% coverage for medical for you and your family100% coverage for employee dental, and vision, group life and long-term disability insurance -yes, you read that right we cover it allUnlimited, free therapy sessions from the comfort of your home4-12 weeks paid Parental LeavePaid HolidaysA good work / life balance is encouraged! We've implemented Mandatory Time Off with a recommendation to take 1 week off every seasonCompany-wide winter break to relax with your family401k plan with employer match of up to 4%We are a remote first company headquartered in Lehi, UtahCompany sponsored WFH SetupImpending work week Sunday night dread?

Nope, that's not a thing here!

We are committed to providing an inclusive work environment-where we welcome, celebrate, and honor varying backgrounds, beliefs, and perspectives-because it makes our business better.

We fully embrace diversity, equality, and inclusion as guiding principles as we build our company and grow our team. We are passionate about creating an amazing workplace where you can be yourself and bring your best self to work.

Our commitment includes equal employment opportunities regardless of race, color, religion, ancestry, national origin, sexual orientation, age, gender, gender identity, disability, parental or pregnancy status, marital status, or veteran status.