Digital Marketing Manager SEO Lead

The Opportunity

As a dedicated Digital Marketing Owned Channel Lead - SEO, you will be responsible for developing and executing digital strategies supporting the organic search (SEO) efforts of USAA.

This includes maturing channel capabilities by developing and maintaining frameworks, strategies, playbooks, and processes to enable a variety of cross-functional stakeholders.

This role will develop training and education programs to help upskill execution teams on SEO best practices while simultaneously driving innovation for new channel opportunities.

This position can work remotely in the continental U.S. with occasional business travel.

What you'll do :

• Leads the development and optimization of multiple, highly complex and / or critical digital or social marketing initiatives delivered via internet, mobile, and any other emerging platforms.
• Identifies trends and insights to bring new digital or social channels to market.
• Leads the collaboration with peers, enterprise partners and senior management to gain alignment on the tactical and strategic direction for digital / social channels.
• Responsible for communication of program, project and / or campaign through various reports / tool as required.
• Serves as the primary resource for cross functional team members on high priority matters of a unique nature.
• Applies digital and social marketing subject matter expertise across multiple channels to influence digital campaign design.
• Effectively directs social and / or digital agencies to ensure alignment with goals and prioritization.
• Applies an expert understanding of tools / techniques to test and optimize performance against digital or social marketing objectives.
• Trains and mentors digital marketing managers
• Leads cross functional teams to deliver new landing pages and optimize user experience.
• Develops digital channel performance plans and monitors key online marketing metrics to track success.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have :

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of experience in a marketing, sales, advertising and / or communications function, to include at least 4 years of experience in one or more of the following functions : social marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Subject-matter-expert knowledge of digital or social marketing industry and practices.
• Subject matter expert in primary channel.
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating, and collaborating with key stakeholders.
• Effective communication and presentation skills; able to present to all levels of leadership.
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.
• For Social Marketing : Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.

What sets you apart :

• Experience leading SEO channel strategy for large enterprise or brand, preferably managing multiple verticals and product lines
• Knowledge of cohesive Search program and how Paid Search and Organic influence and impact one another, preferably experience managing paid search accounts
• Experience developing and managing long term content roadmap
• Expert knowledge of SEO channel, organic ranking factors, search engine algorithms, industry trends and best practices
• Experience developing organic search training and education frameworks to improve organizational knowledge and maturity
• Experience in Agile methodology and framework
• US military experience through military service or a military spouse / domestic partner

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer :

Compensation : USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive.

You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

The salary range for this position is : $109,130 - $208,580 .

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits : At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.

These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.

Additionally, our career path planning and continuing education assists employees with their professional goals.