AVP, Competitive Intelligence

Job Description :

Role Summary / Purpose :

The AVP, Competitive Intelligence will partner with the VP, Competitive Intelligence Leader and third-party suppliers to collect and curate intelligence on the ever-changing and fast paced credit card and financial technology market, competitors therein and deliver actionable insights to support Synchrony’s growth initiatives, sales, strategy, and marketing efforts.

This role will focus on identifying market gaps, strengths and opportunity areas for growth. This individual will partner closely with stakeholders across various functional groups such as Marketing, Sales, Strategy, Business Development, and Consumer Engagement & Brand.

This role requires the ability to recognize the patterns and insights that others miss, turning them into actionable insights and strategies for stakeholders.

The individual who fills this role must possess a strong mix of self-motivation, curiosity, analytical rigor, big picture / macro thinking, and strong project management skills.

This person must be a team player with a passion for learning and studying industry trends and emerging technologies.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices.

Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities :

Manage both recurring and ad-hoc projects supporting internal teams and partners, including :

Assessing business needs and determining best approaches and methodologies to uncover insights

Selecting and managing external suppliers

Ensuring project objectives are well defined and actionable

Monitoring suppliers’ fieldwork progress and timelines while providing key feedback which aligns with Synchrony’s strategic goals

Creating and delivering key data points and findings to all relevant stakeholders

Produce and deliver proactive competitive insights across multiple channels (both verbal and written) to ensure that leaders in sales and growth are prepared to combat all competitive threats

Identify global trends and industry shifts that may affect Synchrony and its partners

Support all of Synchrony’s business platforms with competitive benchmarking and recurring analysis of competitive developments

Ensure that key business leaders are aware of competitive marketing dynamic and changes to product capabilities, value propositions, and customer experience

Work closely within the Market Insights team to ensure that consumer research is aligned with the current and anticipated competitive landscape

Perform other duties and / or market insights projects as needed

Qualifications / Requirements

Bachelor's degree; OR in lieu of degree, high school diploma and 6+ years progressive professional work experience in market research or competitive intelligence.

3+ years of relevant experience in market research, consumer insights or competitive intelligence roles.

Ability to travel as needed up to ( 5-10%)

Desired Characteristics

Advanced knowledge of financial services and / or credit card business models, trends and marketplace dynamics

High intellectual curiosity with the ability to analyze and synthesize qualitative and quantitative information and effectively generate actionable insights and recommendations

Critical, independent thinker able to understand and respond to complex questions from clients to aid in the development of research plans.

Strong analytical and interdisciplinary skills, with the ability to work harmoniously and effectively across cross-functional teams

Excellent verbal presentation skills with comfort and experience presenting to senior leaders

Successful history of executing and analyzing research and / or competitive intelligence projects.

Successfully manages time and multiple competing priorities to ensure deadlines are always met.

Strong project management experience with a record of delivering on time and with excellence in quality

Advanced Excel and PowerPoint skills and experience working with Tableau, Intelligence Platforms, and AI tools

Grade / Level : 11

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.

Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.

Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment :

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard but valued.

We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work.

Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.

Representatives are available from 8am 5pm Monday to Friday, Central Standard Time

Job Family Group : Data Analytics

Data Analytics