Brand Marketing Manager

Overview

Brand Marketing Manager role at The Trade Desk. The Trade Desk is changing how brands advertise to audiences worldwide and values inclusive spaces where everyone can bring their authentic selves to work.

What we do : Our Brand Marketing team drives the strategy and execution of integrated marketing efforts to strengthen awareness and consideration of The Trade Desk platform. We collaborate with events, creative, digital, product marketing, and public relations to connect The Trade Desk with innovative minds in advertising. This role blends deep data marketplace expertise with strong go-to-market strategy, engaging partners across data partnerships, retail media networks, independent agencies, and key verticals such as retail and CPG.

What you’ll do

• Develop and execute go-to-market strategies engaging clients across categories and partnership types, focusing on retail (enterprise and retail media networks), CPG, data partnerships, and independent agencies.
• Craft compelling narratives that communicate The Trade Desk’s value to brands and partners in CPG and retail.
• Build strong relationships with cross-functional stakeholders (Business Development, Client Services, Product Marketing) to align on strategic initiatives.
• Collaborate with PR, Digital, Events, and Creative teams to roll out integrated 360-degree campaigns.
• Lead content development for thought leadership initiatives including reports, discussion guides, and speaking opportunities.
• Track marketing performance through KPIs to optimize ongoing efforts.
• Support execution of key tentpole events and conferences with cross-functional teams.
• Help manage select industry sponsorships and partner activations from contract to execution, ensuring brand consistency and impact.
• Contribute to the Brand Marketing team’s culture of innovation and continuous improvement.

Who you are

Other notes

The Trade Desk is an equal opportunity employer. We do not discriminate on any status protected by law. We provide accommodations for applicants with disabilities upon request.

Compensation and benefits : Base salary varies by location and experience. The base salary range for this role is $85,300—$156,400 USD. The Trade Desk offers stock-based compensation opportunities, additional compensation possibilities, and a comprehensive benefits package including healthcare, retirement benefits, disability coverage, life insurance, well-being benefits, tuition reimbursement, parental leave, vacation and holidays, and employee stock purchase plan.

Note : interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, or parental leave. For accessibility accommodations, contact

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