Senior Director Demand Marketing

VirtualVocations
Boca Raton, Florida, United States
Full-time
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A company is looking for a Senior Director or Director of Demand Marketing (Remote, US-based).Key Responsibilities : Create and execute multi-channel demand generation strategies aligned to the Ideal Customer Profile and personasDesign and implement marketing programs to drive pipeline generation and revenue growthAnalyze marketing program outcomes, optimize performance, and report results to inform decision-makingRequired Qualifications : 8+ years of experience in a demand generation leadership role in B2B enterprise software or complex technical marketsBachelor's degree or equivalent experienceExtensive skills in marketing technology and automation systems such as HubSpot, Google Analytics, etcDemonstrable success in delivering earned, paid, and owned demand generation programsData acquisition and management knowledge to support lead nurturing and outbound programs

8 days ago
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