Overview
The CRM Specialist is responsible for developing and executing all e-mail coding (automated and promotional), QA, deployment and email response analysis utilizing the outside e-mail service provider’s application tool.
The CRM Specialist is also responsible for the segmentation strategy, cadence, sequencing of all SMS efforts. This position also builds and deploys all communications surrounding Kirkland’s Loyalty program, K Club, based on the CRM team’s program growth approach.
Responsibilities
- Creates custom segmentation for each email as needed
- Uploads and manages all assets within the email campaigns
- Builds individual email campaigns for deployment (automated and promotional)
- Implements testing strategies throughout Kirkland’s email program
- Develops and executes all HTML for each email campaign based off of the sliced Photoshop document, including tracking parameters and image link optimization
- Manages day to day testing, submission of edits, and approvals of email content as well as the segments for each campaign
- Assists with weekly email multi-channel response analysis and reporting including test version results utilizing service provider’s tool and customer marketing database
- Ensures that each campaign is correct prior to final deployment, requiring thorough attention to detail.
- Assist in CRM team’s ideation and design of Kirkland’s loyalty program, K Club
- Assist in determining loyalty communication cadence and segmentation
- Creates and monitors all automated and individual loyalty efforts
- Support implementation of SMS marketing program
- Provide input, content ideas and copywriting for SMS sends
- Reports on SMS response analysis including test version results
- Strategizes SMS acquisitions and list retention
- Demonstrates a committment to Kirkland's Values
Qualifications
- Bachelor’s Degree in Fine & Applied Arts; Graphic Design; Communication Arts; Marketing; Business or a related field. Or any combination of education, experience, and training that demonstrates the ability to perform the key responsibilities of this position
- 1-2 years of experience in similar role preferred
- Skilled in use of Adobe Creative Suite, especially Photoshop, Illustrator and Dreamweaver
- Experience using HTML is preferred
- Proven experience with marketing is a plus
- Proficient in Microsoft Office
- Familiarity with testing methodologies and analytical best practices is a plus
- Familiarity with A / B testing methodologies
- Ability to work independently as well as part of a team
- Ability to sit at a computer for extended periods of time
Leadless Clinical Specialist, CRM - Nashville, TN
The Leadless Clinical Specialist provides technical, clinical, educational and sales support to ensure safe adoption and growth of Abbott leadless technology. The Leadless Clinical Specialist works closely with internal and external customers to drive therapy adoption and procedural success. Develop...
CRM Specialist
The CRM Specialist is responsible for developing and executing all e-mail coding (automated and promotional), QA, deployment and email response analysis utilizing the outside e-mail service provider’s application tool. The CRM Specialist is also responsible for the segmentation strategy, cadence, se...
Health Care Data Analyst - 62279
Health Care Data Analysts evaluate data to determine significant patterns and trends and then presents and explain these findings to both lay and expert stakeholders within and outside of TennCare. Experience with databases is desirable, including a strong understanding and utilization of SQL for da...
Entry Level Marketing Coordinator
We are a leading marketing organization headquartered in Nashville, and we are actively seeking a dedicated individual who is passionate about community service to join our nonprofit marketing team. Marketing Coordinator role is an entry-level position that collaborates closely with our direct fundr...
Brand Marketing & Content Specialist
We are seeking a creative and results-driven individual to join our team as Brand Marketing & Content Specialist, to execute Swiftwick’s go-to-market strategy for all brand and product marketing campaigns. As a key member of the marketing team, you will be responsible for producing “...
Marketing Coordinator
Are you passionate about bringing creative ideas to life and driving impactful marketing strategies? At My Senior Health Plan, we're on the lookout for a Marketing Coordinator who excels in social media, event planning, and email marketing to join our vibrant team. A Bachelor’s Degree in M...
Business Analyst - 5469960
In addition to delivering innovative solutions for Accenture's clients, you will work with a highly skilled, diverse network of people across Accenture businesses who are using the latest emerging technologies to address today's biggest business challenges. As a Business Analyst, you will be respons...
Email Marketing & Automation Specialist
Proven experience (3+ years) in email marketing, with hands-on experience building email. Responsible for both the technical execution and creative development of email marketing campaigns. Produce and execute email campaigns, including building emails from templates and HTML, copywriting, light des...
Digital Marketing Specialist
Digital Marketing Specialist, Websites and Content. Work collaboratively with digital marketing teammates and agency resources to guide workstreams in alignment with strategic needs and brand guidelines to support on-time website deployments for our corporate and careers digital experiences, includi...
Digital Marketing Specialist (Google/Meta) - Remote
Digital Marketing Specialist Role. We are seeking an experienced Digital Marketing Specialist to strategize, execute, and optimize our paid advertising campaigns across platforms like Facebook, Instagram, Google, and more. Strong track record in B2C digital acquisition strategies and a deep knowledg...