Search Engine Optimization (SEO) Manager

Benefits :

• Opportunities to network and connect
• 401(k) matching is available after one year of service
• Paid off time
• Health insurance

As an Search Engine Optimization (SEO) Manager, you will be instrumental in enhancing our online visibility and driving organic traffic to a fashion brand’s e-commerce platforms.

You will be responsible for developing and implementing effective search engine optimization strategies that improve its organic search rankings.

The ideal candidate will have a thorough understanding of SEO best practices, keyword research, content optimization, and link-building strategies.

You will work closely with marketing, content, and web development teams to ensure that the digital presence aligns with the fashion brand's goals and objectives.

Key Responsibilities :

• Develop and Implement SEO Strategies :
• Create and execute comprehensive SEO strategies that improve organic search performance on our e-commerce platforms, including Amazon and Shopify.
• Conduct keyword research to identify opportunities and gaps relevant to girls' ballet and women's activewear.
• Optimize website content, including product descriptions, blog posts, and landing pages.
• Monitor and Analyze Performance :
• Track, report, and analyze website metrics and SEO performance.
• Provide actionable insights to improve ranking and increase web traffic on both Amazon and Shopify.
• On-Page and Off-Page Optimization :
• Implement on-page SEO techniques such as meta tags, header tags, URL structure, and image optimization.
• Develop and execute off-page SEO strategies including link-building and outreach.
• Technical SEO :
• Collaborate with UX designers to ensure best practices are effectively implemented in new design features.
• Perform ongoing technical SEO audits and troubleshooting.
• Content Collaboration :
• Collaborate with the content team to ensure SEO best practices are incorporated into content creation and marketing.
• Provide SEO guidance to content creators to produce high-quality, search-friendly content.
• Stay Up-to-Date with Industry Trends :
• Stay informed about the latest SEO, digital marketing trends and changes in search engine algorithms.
• Educate the wider team on SEO and digital marketing trends and best practices.

Qualifications :

Essential skills, experience, and qualifications required to apply :

• Bachelor’s degree or equivalent in Marketing, Business, or a related field.
• 3+ years of proven SEO experience, preferably in the fashion or retail industry.
• Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and etc.
• Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Nice-to-have (but not required) skills, experience, and qualifications :

• Familiarity with content management systems (e.g., Shopify, WordPress).
• Experience with optimizing for Amazon's search algorithms (A9) is a plus.
• Excellent analytical, organizational, project management, and time management skills.
• Strong written and verbal communication skills in both English and Mandarin.
• Ability to work independently and as part of a team.
22 days ago