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Sr. Group Marketing Manager - PAD (MN)

Sr. Group Marketing Manager - PAD (MN)

MediabistroMinneapolis, MN, United States
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A Day in the Life

Peripheral Vascular Health (PVH) is a complex and dynamic business exceeding $1 billion annually, with a robust portfolio of products that address various disease states, including Peripheral Arterial Disease (PAD). In the United States, more than 12 million patients are affected by PAD, presenting significant opportunities to address this chronic condition. The outcomes of PAD can be enhanced, societal costs reduced, and the complexities of managing PAD patients streamlined. Medtronic provides a comprehensive range of peripheral solutions, offering patients, physicians, and hospitals more options for improving PAD treatments. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We are working onsite a minimum of 4 days per week as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. This role will require less than 10% of travel to enhance collaboration and ensure successful completion of projects.

We are seeking a Senior Group Manager to lead downstream marketing for our core PAD product catalog, which includes balloons, specialty balloons, atherectomy devices, and procedural support tools. This individual will develop the global marketing strategy, implement effective downstream initiatives, and influence key opinion leaders. Additionally, the leader will guide a team to maintain our leadership presence, strengthen customer relationships, manage product line health, and drive product preference for our portfolio of PAD products.

Position responsibilities :

Lead the downstream marketing functions to drive growth over the next 5 years

Develop a strong team of downstream marketers who are innovative, inclusive, execution oriented, and experts in their product categories

Create and implement a cohesive annual marketing plan in partnership with the field, regional teams and cross-functional partners.

Understand markets and market trends, lead long term strategic planning; Provide downstream insights for quarterly investor relations and market analytics summaries.

Work with finance and sales to set AOP targets across US product lines

Foster and develop positive relationships with customers and external partners to support therapy acceptance and safe and effective use of Medtronic products

Align with regional commercial leaders to identify, prioritize and execute on global growth initiatives and marketing strategies

Manage global expansion recommendations and launch execution

Develop and implement operating plans required to support product and program launches and achieve desired financial results

Gain alignment with leaders, including VP & General Manager, Sales Leadership, Marketing Leadership and Cross-Functional Leadership on strategy and action plans

Drive rigorous prioritization and manage to marketing budget and margin targets.

Support the team in creating new product launch plans, including product pricing, channel, messaging and segmentation strategies.

Ensure strong alignment and competitive planning process for hospital, ASCs and office-based labs.

Work with operations partners across the value stream to execute on integrated business planning (IBP) deliverables and support supply chain planning and management

Lead, manage and / or participate in cross functional teams to ensure collaboration, alignment and full integration of all disciplines required to support successful plan execution and achievement of results.

Basic qualifications :

Bachelor's Degree in Business, Marketing, Engineering, or related field

7+ years with increasing responsibility in marketing and / or sales, with strong preference for medical device experience or advanced degree with a minimum of 5+ years marketing and / or sales experience.

5+ years people management experience with proven ability to lead and motivate teams

Preferred qualifications :

Clear structured thinking with ability to take concepts from idea to action

Proven track record recruiting, leading and developing teams

Strong analytical mindset and ability to make data-driven decisions

Strong marketing fundamentals in targeting, segmentation, positioning and channel management

Global mindset

Ability to collaborate with sales, marketing, regions, and functions as well as customers

Experience developing and executing new strategic approaches

Proven track record of building cross-functional allies

Demonstrated ability to develop strong physician relationships and to partner with KOL and key customers to implement effective marketing strategies

Experience in peripheral vascular space

Demonstrated success developing high performing teams

Demonstrated success in developing relationships with colleagues, including the sales team.

Strong strategic and analytical thinker

Demonstrated success in building, motivating, and coaching a team

Ability to drive decision making and shape strategy

Strong organizational skills.

Ability to prioritize tasks in a fast-moving environment.

Ability to manage multiple products / projects simultaneously

Excellent interpersonal, selling, communication and presentation skills

Independence, energy, and positive attitude

Ability to adapt and change within dynamic corporate and business environment

Physical job requirements :

While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers.

Ability to travel 30% of the time.

Physical job requirements :

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles : While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive salary and flexible benefits package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD) : $156,000.00 - $234,000.00 This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification / education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week : Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance / reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees : Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below :

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission to alleviate pain, restore health, and extend life unites a global team of 95,000+ passionate people. We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R

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