Minimum Requirements :
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
- Bachelor’s degree
- Electrical knowledge required
- Marketing experience preferred but not necessary
- Excellent communication skills in English
- Strong teamwork and ability to connect well with internal staff and customers
- Must possess US Citizenship to interface with customers in the US defense industry
- Must be open to business travel domestically and to potentially Canada and Mexico
- Experience with Application Notes, White Papers, Trade Show Management mentioned in Job Description are not necessary, company will train.
Responsibilities and Duties :
Increase lead generation is the essential part of the job responsibilities by marketing activities and sales support including but not limited to the following :
Plan and manage the annual advertisement plan to increase brand awareness and lead generation. Prepare ad materials with the support of the publisher and headquarters promotion team.
Report to the manager monthly with the advertisement status. Support the customer and sales team by creating marketing materials such as application notes, white papers, product videos, newsletters, and other types of methods.
- Develop and deliver product demonstrations, presentations, training, and webinars that explain key technical aspects of solutions that will benefit customers, prospects, and the sales team.
- Manage trade shows to increase brand awareness and lead generation.
- Manage CRM to enrich customer database. Utilize the database for cross selling marketing.
- Conduct market and competitor research on an ongoing basis to understand the trends and changes that may impact current and future sales.
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