Product Marketing Professional

Become a part of our caring community and help us put health first

At Humana, we put the needs of seniors at the forefront of everything we do. The Primary Care Organization is Humana's senior-focused healthcare provider.

Our national primary care centers provide value-based care and represent more than 250 physician practices, 450 clinicians, and 250,000 patients across 18+ markets.

The Primary Care Organization (PCO) is in the midst of significant growth. As a Product Marketer on the Local Acquisition Strategy team you will be an important part of the Marketing team and vital to the success of the PCO.

We're looking for a talented marketer who will play a key role in developing local marketing strategies that deliver growth and build the CenterWell and Conviva brands.

This is a nationwide remote role.

What you'll do...

Reporting to a Lead of the Local Acquisition Strategy team, you will be responsible for supporting the cross-division efforts of the local acquisition strategy team and will serve as a critical conduit to the integrated marketing team and select business partners.

This includes the development of strategic resources and reports deployed across markets to build trust and confidence in acquisition marketing.

You'll make an impact as you...

Lead the creation of comprehensive and scalable resources aimed at empowering our market partners with a deep understanding and confidence in our acquisition marketing strategies

Collaborate closely with the acquisition pod to provide market partners with clear visibility into the creative and media components of upcoming campaigns in their respective markets

Support divisional marketers in analyzing and compiling monthly performance reports, enabling our market partners to gauge progress towards goals and marketing impact effectively

Serve as a communicator across markets to support the divisional team in socializing acquisition marketing plans, addressing business partner inquiries and supporting special projects

Act as a liaison between the acquisition pod and local acquisition strategy teams, gathering market-level inputs to inform quarterly plan development

You'll sweep us off our feet if...

You are a polished communicator with the ability to leverage data and information in a clear and concise fashion. You are passionate about not just sharing data but telling a story through meaningful insights

You have strong experience working in traditional and emerging marketing channels, including TV, search, digital, social

You thrive when working fast, playing well with others, and conquering diverse challenges every day

You are a self-starter. You get things done, big or small

You are motivated by goals and metrics - and strive to exceed them

Ambiguity and setbacks don't faze you - you thrive in complexity and are ever optimistic

Use your skills to make an impact

Required Qualifications

Bachelor's degree

2+ years of business, marketing strategy, digital marketing and media marketing experience

Positive track record of driving customer engagement with new products, services, and / or experiences

Data-driven marketer with an ability to leverage data and insights and translate them into winning marketing strategies

Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence

Expert knowledge and use of marketing frameworks

Strategically oriented, critical thinker, resourceful, influential, problem solver

Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes

Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.

Preferred Qualifications

Experience working in the health care industry

Experience in performance marketing

A great sense of humor

Additional Information

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including :

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file.

When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting.

The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$63,400 - $87,400 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being.

Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.

Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it.

These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.

It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements.

This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion.

We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source Humana Website.