VP Go-To-Market Marketing Strategy

Job Summary

The Vice President of B2B GTM in Marketing is responsible for developing and executing the company's offer go-to-market strategy.

This role involves working closely with the offer strategy, product, and marketing teams to ensure the successful launch and growth of offers and supporting campaigns.

The VP of GTM will drive market positioning, competitive analysis, customer segmentation, and overall market strategy to achieve business objectives.

Responsibilities

Strategy Development and Execution :

• Develop / Implement comprehensive GTM strategies for new & existing offers.
• Collaborate with cross-functional teams to align GTM strategies with business objectives.
• Define target market segments & positioning.
• Drive market research & competitive analysis to inform strategic decisions.

Cross-Functional Leadership :

• Partner with Offer, Product, Sales, and Marketing teams to ensure cohesive and effective execution of GTM plans.
• Lead GTM team meetings & facilitate collaboration across departments.
• Ensure alignment of offer launches and marketing campaigns with sales strategies.

Market Research and Analysis :

• Work with Research team to conduct market research to identify trends, customer needs, and competitive landscape.
• Analyze data to drive insights & inform GTM strategies.
• Monitor and report on the effectiveness of GTM initiatives.

Performance Metrics and Optimization :

• Define & track key performance indicators (KPIs) to measure the success of GTM strategies.
• Continuously optimize GTM processes based on performance data & market feedback.
• Provide regular updates to executive leadership on GTM performance.
• Strategic thinker with the ability to execute tactically.

LI-SP1

Qualifications

• 10+ years relevant work experience with demonstrated ability in developing and executing initiatives that drive revenue and improve customer sentiment
• Bachelor’s degree in Marketing, Strategy, or another Business-related field; MBA preferred
• Strong qualitative and quantitative analytic skills and ability to develop an understanding of market dynamics & customer behavior.
• Ability to create presentations, visualize data and articulate a story behind the data and insights appropriate for executive audiences.
• Ability to work in a fast-paced environment under tight deadlines and demonstrate flexibility
• Challenges the status quo to identify areas for improvement, efficiency and effectiveness
• Confident in communicating vision, status, and performance metrics to key stakeholders
• Strong interpersonal skills with the ability to work with various functional areas
• Strong Excel and PowerPoint skills with ability to create superior, concise presentation of data and concepts

At Optimum, we're fueled by our four core pillars : Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise.

Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership.

Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers.

Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity.

Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services.

These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company’s discretion based on business necessity.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and / or protected classifications under federal and state law.

This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process.

Please review our for further details. This position is identified as being performed in / or reporting to company operations in New York State.

Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience.

The starting pay rate / range at time of hire for this position in the posted location is $178,500.00 - $255,000.00 / year.

The rate / range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.