Our Company has one exciting mission : To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent.
Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.
PRIMARY PURPOSE :
The Director of Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns.
The Director of Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts.
All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.
- Executes Direct Marketing strategy across properties covering gaming and non gaming campaigns.
- Oversees final deployment to customers and conducts final error checks.
- Establishes and fosters best practices that optimize database segmentation and campaign process.
- Trains managers / specialists to ensure accurate and timely codification.
- Drives user adoption of marketing technology; and collaborates with IT to troubleshoot issues.
- Responsible for spot checking within campaigns and ensuring rules have been applied.
- Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness.
- Manages test and learn campaigns, and implements changes from key learnings.
- Achieves Key Performance Indicators : Average execution time per campaign, percentage of on time campaigns, satisfaction scores / internal feedback, delivery rate, spam percentage, and bounce percentage.
- Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensures each employee completes all required departmental and company training and conducts periodic performance evaluations.
- Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction;
quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.
MINIMUM REQUIREMENTS :
- Bachelor's Degree or equivalent experience
- 4+ Years of Prior Relevant Experience
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