A company is looking for a Marketing Operations Senior Manager to enhance marketing efficiency and effectiveness through data analysis and process optimization.
Key ResponsibilitiesAnalyze marketing data to track KPIs and evaluate campaign performanceManage lead management processes and collaborate on lead scoring and follow-up SLAsOversee marketing automation systems, including Pardot and Salesforce, to improve lead qualityRequired QualificationsAt least 5 years of experience in a marketing operations role, preferably in healthcare or pharmaProficiency in data analysis tools and techniquesExperience with marketing technology tools, including Pardot and SalesforceAbility to manage multiple projects and meet deadlinesExperience in managing marketing tech stack implementation and utilization
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