VP/SVP Head of Storyful’s Communications & Brand Strategy Practice

Job Description :

Job Title : (VP / SVP) Head of Storyful’s Communications & Brand Strategy Practice

Location : New York (Hybrid / In-office 4 days per week)

About Storyful :

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

Storyful Intelligence

We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide strategic insights and counsel to business leaders in marketing and communications by delving into the nuances of social and digital media intelligence.

Job Summary :

Storyful serves leading Platforms, Corporations and Media organizations with market-leading social intelligence and strategic advice, leveraging proprietary technology for narrative, influencer and sentiment reporting.

As the leader of our Intelligence team, you will transform our boutique offering into a market-leading force in intelligence-driven marketing and communications strategy.

This is a rare opportunity for a dynamic and proven agency leader to shape the strategy, business development, and client service in key verticals, including Financial Services and Pharma.

You’ll enjoy a challenging, energetic, and rewarding work environment with significant opportunities for professional growth, collaborating with customers and internal teams to create exceptional experiences and business value.

Responsibilities : Strategy :

Strategy :

Develops and executes Intelligence team’s strategy, with a focus on developing annual commercial plans to achieve revenue targets, and shaping the Intelligence team’s marketing plans

Works with the product and technology teams to identify and integrate emerging technologies into the Intelligence suite of reporting products

Promotes the Intelligence organization strategy by articulating goals and mission to internal and external audiences and aligning strategy with customer needs

PR & Marketing Client Strategy

Acts as a thought leader in marketing and communications, leveraging insights from reports and team members

Drive all aspects of client service including insights, strategy, and program development for client campaigns

Enhances analysis and insight offerings by developing actionable insights for clients, driving ROI and tangible outcomes for clients

Builds and develops the team to deliver exceptional results for clients

Customer / Commercial Focus :

Fosters a customer-centric culture, optimizing service delivery to ensure client success for our clients.

Engages deeply with clients’ businesses to enhance Storyful Intelligence's capabilities and deliver sustainable ROI

Directs the business development team to foster new customer relationships through insightful conversations and in-person engagements, accelerating new client acquisition and growth

Maintains close relationships with senior clients, providing ongoing counsel in navigating the dynamic business environment

Networks strategically to evangelize the Storyful Intelligence proposition and gain insight into market trends and customer pain points

Requirements :

10+ years of experience in a marketing / communications agency, with responsibility for revenue generation and client counsel

Exceptional communication skills, including writing, editing, storytelling, and visual communications

Energized and motivated by driving new business growth for the organization

A consummate networker with a robust network of contacts among senior marketing and communications professionals

Deep understanding of the marketing and communications industry and extensive experience in crafting data-driven strategies

A highly organized, credible leader with strong stakeholder management and consulting skills

A capable and respected coach and leader, able to build happy, motivated and engaged teams

Proven ability to influence and create buy-in throughout the organization

Join us in transforming Storyful's Intelligence team into a market-leading force. If you are a strategic thinker with a passion for innovation and growth, we invite you to be a part of our dynamic and rewarding work environment.

Storyful is an equal opportunity employer, promoting diversity and inclusion.

Pay Range : $210,000 -$240,000

LI-Hybrid

Job Category :

Storyful - OperationsPay Range : ($190,000) - ($240,000)We recognize that attracting the best talent is key to our strategy and success as a company.

As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.

The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work.

Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.