Company Overview :
Sesh Products is a fast-growing company dedicated to providing safer and more effective nicotine alternatives. Our flagship product, the Sesh+ nicotine pouch, is leading the charge in modern oral nicotine solutions.
We're on a mission to empower smokers and vapers to break free with innovative products that meet their needs. Join our dynamic team at a pivotal moment as we scale our operations and expand our market presence.
Position Overview :
We are seeking an experienced Trade Marketing Director to join our team and drive the growth of our nicotine pouch products across the United States.
This role is critical in developing and executing trade marketing strategies that align with our brand objectives and drive sales growth.
The ideal candidate will have a strong background in Consumer Packaged Goods (CPG), particularly in regulated products, and will be based in or willing to relocate to Austin, Texas.
Key Responsibilities :
- Develop and implement comprehensive trade marketing strategies to drive distribution, increase market share, and enhance brand presence across the US.
- Collaborate with the sales team to design, execute, and optimize trade programs that align with sales objectives and customer needs.
- Manage relationships with key retailers and distributors to ensure effective execution of trade initiatives.
- Analyze market trends, sales data, and competitor activity to identify growth opportunities and adjust trade strategies accordingly.
- Oversee the development of promotional materials, point-of-sale displays, and other trade marketing collateral.
- Coordinate with the product development and marketing teams to ensure consistent brand messaging and product positioning.
- Monitor and evaluate the effectiveness of trade marketing initiatives, providing insights and recommendations for improvement.
- Lead, mentor, and develop a team of trade marketing professionals to achieve department goals.
- Manage the trade marketing budget, ensuring optimal allocation of resources to maximize ROI.
- Stay informed on regulatory changes affecting the nicotine and tobacco industries and ensure all trade marketing activities comply with federal, state, and local regulations.
Qualifications :
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 7-10 years of experience in trade marketing, brand management, or sales within the CPG industry, with a focus on regulated products.
- Proven track record of developing and executing successful trade marketing strategies that drive sales growth.
- Strong understanding of the US retail environment, particularly in the nicotine, tobacco, or similar regulated categories.
- Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
- Exceptional communication and negotiation skills, with experience managing relationships with key retailers and distributors.
- Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing market conditions.
- Willingness to travel as needed to support trade marketing activities and meet with key stakeholders.
Benefits :
- Competitive salary and performance-based bonuses
- Equity participation in a fast-growing company
- Comprehensive health benefits package
- Flexible Time Off (FTO) policy
- Opportunities for professional growth and development
Trade Marketing Director (Americas)
We are seeking an experienced Trade Marketing Director to join our team and drive the growth of our nicotine pouch products across the United States. This role is critical in developing and executing trade marketing strategies that align with our brand objectives and drive sales growth. Develop and ...
Marketing Program Director
The ideal candidate will have both strong marketing experience with a comprehensive knowledge of demand generation, product marketing, paid media, and digital marketing, as well as deep industry expertise. The Program Director is responsible for the strategic planning, promotion, and execution of al...
Sr Product Marketing Manager, Processor IP
Your experience in product marketing, particularly in the processor IP domain, equips you with the knowledge and skills to understand market needs and craft strategies that drive demand and awareness. Your analytical mindset ensures that your marketing strategies are data-driven and results-focused....
Director of Test Cell Marketing, SOC Semiconductor Test
Director of Test Cell Marketing, SOC Semiconductor Test. The Director of Test Cell Marketing, SOC Semiconductor Test, will be responsible for ensuring that the Teradyne ATE solutions meet the increasingly challenging customer needs for full production solutions. This is a high impact role that requi...
Director of Product Marketing, 2 Hour Learning (Remote) - $200,000/year USD
Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a forward-thinking and well-funded startup as their first mark...
Director of Marketing
Serenity Kids is seeking a dynamic Director of Marketing to join our growing team. Serenity Kids offers a path to a true career high point for your professional growth and personal. In this key role, reporting to the SVP Marketing, you will lead the brand marketing strategy and oversee the annual pl...
Director of Marketing, Beverage
The Director Marketing is a leadership role responsible for developing and executing Bloom’s business and brand marketing strategy to drive growth objective & scaling energy drinks business. Director of Marketing, Beverage. Work closely with product, sales, brand, marketing, supply & operations team...
Marketing Program Manager
The ideal Marketing Program Manager will assist the Director of Marketing in creating and implementing strategic marketing strategies to drive customer satisfaction and increase revenue. If you are a highly motivated and results-driven individual with a passion for pets and a strong background in ma...
Marketing Director
Marketing Director to spearhead our B2B marketing efforts. Backed by prominent Austin based VC’s, we've been in the game for three years and are looking for a stellar marketing pro to establish our marketing department. Manage the execution of marketing programs, collaborating with the sales, market...
Director of Web and Digital Marketing
The Director of Web and Digital Marketing will own the end-to-end digital marketing strategy as well as the day-to-day activities of our web and digital marketing. This position must be able to work closely with and coordinate relevant marketing activities with the Governor’s Office of Economic Deve...