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Director of Marketing

Mediabistro
Houston, Texas, United States
$150K-$200K a year
Full-time

Overview :

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.We are seeking a highly experienced and strategic Director of Marketing to lead our marketing efforts and drive business growth.

The ideal candidate will have a deep understanding of the digital landscape and a proven track record in developing and executing successful marketing campaigns.

Duties : - Develop and execute marketing strategies to increase brand awareness and drive revenue growth.- Manage a cross-functional marketing team, providing guidance and support to ensure the success of marketing initiatives.

  • Oversee the development of product marketing materials, including product descriptions, data sheets, and case studies.- Build and Collaborate with the sales team to develop sales enablement materials and ensure alignment between marketing and sales efforts.
  • Design and manage a comprehensive content marketing strategy, including blog posts, social media content, and email campaigns.
  • Develop and manage digital marketing campaigns across multiple channels, including Google Ads and social media platforms.
  • Analyze campaign performance and optimize marketing efforts to achieve maximum ROI.- Oversee print advertising efforts, including managing advertising sales and negotiating with publishers.
  • Develop and manage a budget for marketing initiatives, ensuring ROI and revenue growth.- Develop and maintain relationships with key partners and vendors.
  • Stay up-to-date with the latest trends and best practices in digital marketing, and make recommendations to improve marketing efforts.

Qualifications : - Proven experience in a director-level marketing role, with a focus on enterprise level marketing.- Strong background in product management and the ability to develop marketing materials that effectively communicate product value.

  • Experience in e-commerce marketing and the ability to develop and execute successful campaigns.- Proficiency in Google Ads and other digital marketing platforms.
  • Excellent copywriting skills, with the ability to write compelling and effective marketing materials.- Strong analytical skills, with the ability to analyze campaign performance and optimize marketing efforts.
  • Experience in advertising sales and the ability to negotiate with publishers.- Strong sales skills, with the ability to develop sales enablement materials and collaborate with the sales team.
  • Experience in content marketing and the ability to develop a comprehensive content marketing strategy.- Strong leadership skills, with the ability to manage a cross-functional marketing team.
  • Bachelor's degree in Marketing or a related field.

Job Type : Full-time

Pay : $150,000.00 - $200,000.00 per year

Schedule : 10 hour shift

10 hour shift

8 hour shift

Day shift

Evening shift

Experience :

Marketing : 5 years (Required)

Sales : 5 years (Required)

Advertising sales : 5 years (Required)

Ability to Relocate :

Houston, TX 77056 : Relocate before starting work (Required)

Work Location : In person

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5 days ago
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