What Product or Services Marketing contributes to Cardinal Health
Product or Services Marketing is responsible for defining the product / service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion and branding.
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for our Diabetes business.
Creates compelling marketing programs to drive revenue and sales in support of business objectives.
Identifies and remains current on market trends. Determines product / service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
Able to execute primary research necessary to drive portfolio / product decisions. Can identify market opportunities through primary and secondary research and takes action by implementing and managing solutions that improve the customer experience
Demonstrates advanced knowledge of marketing disciplines and concepts necessary for building marketing plans, including identifying the appropriate channel to market;
this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
Works effectively across cross functional groups including but not limited to : customer operations, category management, communications and sales.
Clearly communicates creative ideas and collaborates with internal and external partners / teams.
Prioritizes tasks and projects according to businesses' needs and turn-around time.
Accountabilities
This channel marketing role is focused on optimizing Cardinal Health’s Edgepark diabetes business.
Owns the development and execution of our go to market strategy for the diabetes business
Strengthen our channel marketing capabilities to maximize our selling efforts
Support the commercialization of Edgepark’s value proposition and execute on marketing strategy to support business objectives
Help refine and enhance channel specific marketing objectives, strategies, and downstream tactics
Develop content and demand / lead generation campaigns, leveraging internal and external resources as needed
Relentless commitment to understanding customer needs
Remain current on trends in the home medical product market with market dynamics and competitive landscape
Inform sales of opportunities to share insights and resources for customers
Ability to influence and work collaboratively with cross-functional teams
Qualifications
Bachelors in related field, or equivalent work experience, preferred
5+ years experience in related field, preferred
Experience in channel marketing, sales and channel collaboration, preferred
Experience with sales support / enablement, preferred
Experience in the diabetes medical supply market, preferred
Proficient in Microsoft Office products
Our Behaviors
Invite curiosity Encourage others to think differently. Facilitate effective brainstorming with team members and peers to generate new ideas and solutions.
Build partnerships Propose solutions and ideas that consider diverse perspectives and address external and internal stakeholder priorities and concerns
Inspire commitment Show an ability to connect the dots. Do not take things at face value but examine the details and elements that impact driving towards a goal.
Develop self and others - Seek out feedback that helps uncover opportunities for improvement to accelerate their contribution and successes.
What is expected of you and others at this level
Apply comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
Interact with peer customers and suppliers at various management levels, and may interact with senior management
Complete work independently, receives general guidance on new projects
Work reviewed for purpose of meeting objectives
Recommends new practices, processes, metrics, or models
Works on leads complex projects of large scope
Projects may have significant and long-term impact
Adept at handling multiple complex projects and requests simultaneously under pressure to meet tight deadlines; detail-oriented with excellent follow-up, budgeting, organization and time management skills.
Anticipated salary range : $102,000 - $145,700
Bonus eligible : Yes
Benefits : Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close : 09 / 23 / 2024 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day.
Cardinal Health is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity / expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
To read and review this privacy notice click here (https : / / www.cardinalhealth.com / content / dam / corp / email / documents / corp / cardinal-health-online-application-privacy-policy.pdf)
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