Vice President of Brand and Integrated Marketing

Salary : $161,000.00 - $209,000.00 Annually

Location : Las Vegas, NV

Job Type : Full Time

Job Number : LVMK1012 050724

Department : Marketing

Opening Date : 05 / 08 / 2024

The Role :

The Vice President of Brand and Integrated Marketing plays a pivotal role in upholding Las Vegas as the world's most desirable destination for leisure and business travel.

Through strategic brand marketing, this leader will guide teams in driving demand for the iconic Las Vegas destination by creating compelling and differentiating multi-channel brand campaigns, leveraging high-profile partnerships, and delivering a 'Category of One' level of activations.

What You'll Do :

Keep in mind that this list is not all-inclusive

• Drive Destination Demand :
• Be a steward of the Las Vegas Brand; drive brand affinity and destination appeal by continuously listening to the market and adapting messaging to be culture-forward, timely, and compelling.
• Work with destination stakeholders to develop marketing campaigns and flighting that solve business needs.
• Establish goals and strategy for meeting brand marketing objectives; work with cross-functional teams to establish targets.
• Develop, track, and optimize campaign-level performance.
• Develop a research plan that identifies insights and measures brand performance.
• Lead An Extraordinary Team :
• Provide daily advertising, marketing, sponsorship, and marketing research leadership.
• Develop and implement Brand and Integrated Marketing team goals, objectives, policies, procedures, and work standards.
• Direct, motivate, and encourage staff to achieve organizational goals and objectives. Direct the selection of staff and provide for their training and professional development.
• Drive collaboration and maximum performance across agency partners and resources.
• Develop and Foster Partnerships :
• Identify new partners and act as the lead architect in building consumer programs and experiences that maximize those partnerships on behalf of the destination.
• Oversee and develop existing partnerships - e.g., NFL or Live Nation - and identify and direct the resources needed to activate those partnerships on behalf of the destination.
• Maximize marquee events, partnerships, and sponsorships investments.
• Complete Administrative Tasks :
• Oversee agency contracts and annual budgets.
• Develop content and presentations for monthly Board of Directors meetings when necessary.

What We're Looking For :

• Proven track record in building a successful brand and high-impact advertising campaigns
• Seasoned, senior-level leader with proven experience in an Advertising, Marketing, Sponsorship, or Media role
• Proven track record of managing multi-million-dollar budget(s) and directing creative / media buying agencies
• Excellent communication skills with the ability to create, communicate and direct a team to achieve the Authority's mission
• Proactive, curious, and collaborative; and thrives on the ability to own, innovate, create and re-evaluate
• Ability to work outside regular office hours and approve creative work and media plans within tight deadlines
• Cultural and situational awareness knowledge with the ability to demonstrate commitment to valuing differences among individuals and being inclusive
• Ability to write reports, budgets, business correspondence, sales collateral, and procedure manuals
• Ability to speak publicly, effectively present information, and respond to questions from groups of managers, clients, customers, mission partners and the general public
• Proficient with Microsoft Office Suite, e.g., Word, Excel, PowerPoint, Outlook, etc.
• Must have a flexible schedule for travel
• Must have or be able to obtain a current U.S. Passport and travel for extended periods when necessary

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at

EXECUTIVE-CLASS BENEFITS

Your total compensation at the Authority includes not only your salary, but also the following benefits. These benefits increase your total compensation from 30 to 40 percent.

NEVADA PERS RETIREMENT PROGRAM

100% employer paid

NO SOCIAL SECURITY TAXES WITHHELD

INSURANCE - 100% Employer Paid

• Medical / Dental / Vision / Rx (employee and dependents)
• Life Insurance - $15,000 plus an amount equal to your annual base salary up to a max of :
• $400,000 for Chief
• $300,000 VP and SVP
• Long-Term Disability (LTD) Insurance

VOLUNTARY INSURANCE - 100% Employee Paid

• Life Insurance
• Supplemental Insurance
• Long-Term Care Insurance
• Flexible Savings Accounts (FSA & Dependent Care FSA)
• Pet Insurance

PERSONAL TIME OFF (PTO)

HOLIDAYS

13 per year, includes birthday

DEFERRED COMPENSATION (IRS section 457)

ANNUAL MERIT INCREASE - July

Ambassadors are eligible for an increase to base pay based on achievement of performance measures.

PERFORMANCE INCENTIVE

Ambassadors are eligible for a performance bonus based upon achievement of goals and successes.

CAR ALLOWANCE

Monthly allowance based on position

OTHER

• Employee Assistance Program
• Education Assistance

NOTE : Benefits subject to change based on the discretion of management

Each applicant must complete this supplemental questionnaire as a part of the application screening and selection process.

The information you provide will be reviewed and used to determine your eligibility to move forward in the selection process.

Incomplete responses, false statements, omissions, or partial information may result in disqualification from the selection process.

See Resume" is not a substitute for any of the required employment history fields in the application process.Do you agree to answer each supplemental question truthfully, thoroughly and that your responses can be verified from information included within the application?

Are you a seasoned, senior-level leader with proven experience in Advertising, Marketing, Sponsorship, and / or in a Media role?

Do you have a proven track record in building successful brand and high-impact advertising campaigns?

Are you able to speak publicly and effectively present information and respond to questions from groups of managers, clients, customers, mission partners, and the general public?

Do you have the ability to write reports, budgets, business correspondence, collateral, and procedure manuals?

Do you have excellent communication skills with the ability to create, communicate and direct a team to achieve the Authority's mission?

Do you have a proven track record of managing multi-million-dollar budget(s) and directing creative / media buying agencies?

Do you possess advanced PC skills, including a solid understanding of Microsoft Office Suite with a focus on Excel, Word, and PowerPoint?

Are you able to have a flexible schedule and travel when necessary?

Are you able to work outside of regular business hours when necessary?

Do you have or are you able to obtain a U.S. Passport and travel for extended periods when necessary?

What is your desired salary for this role?

I have reviewed the attached job description. I understand its provisions, and I attest I am able to :

• Perform the essential job functions and responsibilities with or without a reasonable accommodation
• Meet the position, customer service and safety expectations of the roleFurther, I agree I possess the expected competencies outlined in the job description necessary to be successful in the position.

Required Question