White Plains, NY, USA
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Job Description
Posted Tuesday, April 9, 2024 at 4 : 00 AM
Gannett Co., Inc. (NYSE : GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive.
With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom.
We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals.
In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
The Director of Subscription Strategy builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for two Gannett publications : NorthJersey.
com and The Record, based in Woodland Park, NJ; and lohud and The Journal News, based in White Plains, New York.
- Head of subscription sales and engagement for NorthJersey.com and lohud
- Direct reporting structure to consumer subscription and revenue team with a dotted line to local GM
- Must be able to work onsite 60% of the time or as directed by the key manager
Base Salary Range : $105,000 - $120,000 / annually
Key Responsibilities
- Strategic Collaborative Planner
- Responsible for driving volume and revenue by overseeing consumer sales and engagement results at NorthJersey.com and lohud.com.
- Develop sales and engagement strategic plans including the audience roadmap to drive revenue
- Work with news teams to incorporate high-performing and trending content into marketing plans
- Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
- Be present (onsite) at key meetings
- Responsible for planning, managing and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
- Ensure website and ads are functioning as expected for both print and digital subscriptions
- Create and launch in-app campaigns to drive subscriptions or improve engagement
- Communicate results with key stakeholders
- Respond to changing trends internally and externally
- Understand the competitive landscape in the market and factors that are impacting growth, including analysis of reach and market penetration
- Adhere to all pricing strategies as defined by Local Revenue and Planning
- Collaborate with social and search teams to stay abreast of most trends and best practices
- Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
Work With Enterprise Team to Optimize Results :
- Develop and maintain best practices and standards in marketing materials and strategies across channels
- Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
- Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
- Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
Education / Certification Requirements
- Bachelor's Degree
- 5+ years of sales and marketing experience
- 2+ years of subscription sales experience
Experience Required
- Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
- Demonstrated experience collaborating with cross-functional teams
- History of delivering results and implementing change
Specialized Knowledge Required
- Strategic marketing planner
- Ability to derive actionable insights from social media metrics and marketing data
- Knowledge and understanding of technology, search, new trends, and the latest in social media features
- Self-motivated and capable of managing multiple priorities and tasks
- Team player with the ability to work within a multi-tiered environment
- Excellent interpersonal skills, ability to work with diverse personality types
- Creative and efficient in proposing solutions to time-critical opportunities
- Ability to multi-task and thrive under pressure and deadlines
Technology / Equipment Expertise or Proficiency
- Proficient with Microsoft Office Products, Project Management tools
- Google Analytics
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The annualized base salary for this role will range between $68,400 and $140,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives / works, individual education level, skills, certifications and experience.
Note : variable compensation is not reflected in these figures and based on the role, may be applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.
In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and / or any other process in connection with an individuals’ application for employment with Gannett Co.
Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].
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