Marketing Manager

Qualifications

• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Experience overseeing the design and production of print materials and publications.
• Computer literacy in word processing, database management and page layout.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production social media, etc.
• Commitment to working with shared leadership and other members of staff.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time.
• Approximately 5% Out-of-town, overnight travel is required.
• Minimum of 7 years' experience in marketing, communications or public relations with demonstrated success.
• Bachelor's degree in business, Marketing or similar area of study or equivalent years of experience in a similar position.
• Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• To perform this job, the employee must be able to sit for long periods of time, work in front of a computer screen for the majority of the day, use the telephone for the majority of the day, and bend and reach to file records.
• In addition, the employee must be able to move about the building and be able to travel via airplane and car.

Responsibilities

• Summary : The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones.
• They play a critical role in aligning creative direction with the company’s strategic goals by carrying out the following duties and responsibilities.
• Essential Functions : Additional duties and responsibilities may be assigned or required by management.
• Lead and manage direct marketing, public relations, advertising, online marketing, social media, event marketing and internal creative services.
• Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels across departments and divisions.
• Responsible for the department’s goals and financial objectives.
• Work closely with Sr. Leadership, sales and business management in determining market trends and to create demand and recognition for the Organization’s offerings.
• Plan, develop and implement internal and external marketing plans, marketing communications, and public relations activities.
• Ensure articulation of desired image and position both internally and externally.
• Responsible for editorial direction, design, production and distribution of all publications and collateral materials.
• Develop short- and long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance.
• Create and ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones.
• Plan / Coordinate and execute expos / tradeshows for overall company success.
• Build and develop plan to track towards the budget for expense and income working with the Director of Vendor Relations.
• Increase social media engagement and help support other departments on social media platforms, such as HR for job opening advertisement and communication.
• Help develop and make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization.
• Develop and coordinate means to seek regular input from the Organization’s key employees regarding the quality of programs and services and the Organization’s relevance.
• Maintain a climate that attracts, retains and motivates top quality personnel.
• Recruit, train, support and guide qualified personnel.
• Ensure effective management within the marketing, communications and public relations function, with provision for succession.

Company information : Griffin is a partner to horticulture professionals. Family owned and operated since 1947, we apply our knowledge, experience and resources to enhance customer success from production to retail.

End-to-end solutions are our specialty. We represent the industry's leading breeders and producers, spanning seed and vegetative, bedding and potted crops, ornamentals and edibles.

Our hard-goods offer includes reliable inputs and equipment to help crops thrive through all production stages. Finally, our quality retail products and accessories drive add-on sales for independent retailers, while enhancing consumer success and enjoyment.

Griffin is among the premier broker-distributors in the U.S., having earned an outstanding reputation for operational excellence, high-quality products and superior customer service.

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