Executive Director of Sales

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Why Bally's?

Bally’s Corporation is one of the world’s leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues.

Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain.

A career with Bally’s means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference.

So, if you want to be challenged in an exciting and fast-paced environment, this is the place for you!

The Role :

We are looking for an experienced senior seller to join our team to take on a range of responsibilities, including regular interaction with our key clients to educate them on our sponsorship and activation offerings as well as build cohesive proposals to take out to market.

This individual will have in-depth knowledge and understanding of the digital video media landscape as well as a solid understanding of sports media spending and budgets.

They must also be an excellent communicator with strategic client support skills who can quickly navigate any situation to achieve desirable mutual outcomes.

Ultimately, the Executive Director of Sales will work with leaders across our sales team and ancillary functions internally to ensure our organization hits our sales and revenue goals.

Must have experience selling video offerings to top agencies and at the client / brand direct level. This position will report to the President / Head of Sales.

We are looking for a seasoned media sales leader to help position the Stadium + Bally Live brands to advertisers and agencies with excitement and drive growth at a pivotal time in the company's lifecycle.

Stadium + Bally Live is a fast-paced, high-growth organization and the ideal candidate should have experience developing a roster of B2C brand partners.

This position is responsible for maximizing monetization of all Stadium and Bally Live media assets, by working with all necessary departments and affiliated partners.

Media assets include all owned and operated Stadium and Bally Live digital platforms, Bally Big Bet Poker, linear FAST Channel units, and social channels (Twitter / X, Facebook, Instagram, TikTok, YouTube, Snap, etc).

Additional media assets for monetization include; MiLB, AVP, PFL, and other live sports content assets.

Responsibilities :

• Attain yearly sales goals and communicate progress to goals and strategies / tactics to reach revenue targets with Management.
• Proactively identify and call on decision makers to build sales opportunities and pipeline.
• Call on decision makers in a consultative sales role and communicate the Stadium + Bally Live value proposition.
• Develop new clients and manage current clients with white-glove treatment.
• Build strong, long-term mutually beneficial client relationships and maintain frequent contact.
• Work directly with sales, marketing, social, and production development teams to develop viable sponsorship opportunities for partners on Stadium + Bally Live platforms.
• Manage all phases of the sales pipeline and recognize opportunities to drive revenue.
• Address client queries effectively and in a timely manner.
• Maintain accurate records including prospect list, sales call reports, expense reimbursement forms, billing invoices, and assist in development of sales materials including, but not limited to : proposal decks, concept write-ups, RFP responses, and recap reports.
• Contribute to pre-sales ideation process including client brand integration opportunities.
• Work with cross-functional teams including sales, editorial, production, marketing, analytics, digital content, legal, finance, and other partner teams.
• Keep up with relevant sports and social media news, updates, tools, platforms, and best practices.
• Identify and resolve issues across the marketing / sales and account management functions.
• Stay well-connected with customers to ensure broad market needs are being incorporated into the product development and enhancement cycle.
• Maintain accurate and updated CRM data.
• Work closely with internal teams to ensure a united vision when corresponding with clients.
• Act as a role model and mentor to more junior members of the team.

Qualifications :

• Driven, passionate, and an ultimate team player.
• Minimum 10 years’ experience in digital media, traditional media, ideally within mobile and streaming video.
• 5+ years sales experience with pre-existing media agency and client relationships.
• Proactive, positive, and detail-oriented with strong written and verbal communication skills.
• Excellent written and verbal communication skills, strong attention to detail, and good follow-through.
• Talent at explaining complex topics in simple terms in person, over the phone or video conference.
• Proficient in Microsoft Office programs.
• Ability to work in a fast-paced, dynamic environment with cross-functional teams.
• Ability to work independently and manage timelines.
• Ability to be organized and detail-oriented with professional presentation ability.
• Ability to deliver on a sales budget and is results-oriented.
• Experience in Salesforce, HubSpot, or other CRM, a plus.
• Deep relationships at VP level and above contacts at top-tier agencies and advertisers.
• Desire to work in a changing, fast-paced start-up.
• BS / BA degree or equivalent work experience.
• Strong, senior-level contacts and relationships at both Client & Agency level.
• Deep understanding of the streaming video, connected TV, mobile media ecosystem, and branded content integration space.
• Proven track record of securing and growing revenue.
• Successful internal and external relationship management at both executive and staff levels.
• Experience working in both entrepreneurial and established corporate cultures.
• Proven winner with a deep desire to close big deals and earn large commissions.
• Relationship-builder comfortable with a sales cycle of more than two months.
• Strong objection handler, with ability to think-on-feet.
• Strong prospecting, presentation, and relationship building experience.
• Ability to articulate a strong understanding of advertising campaign strategies.
• Masterful presentation and negotiation skills, both in-person and over the phone.
• Availability for light travel and willingness to entertain clients on a regular basis.
• Saying it again because it’s that important : Driven, passionate, and an ULTIMATE TEAM player We Win Together.

What's in it for you :

• Competitive Salary with annual performance reviews.
• Comprehensive health coverage plan that includes medical, dental, and vision.
• 401(K) / Company Match.
• Employee Stock Purchase Plan.
• Access Perks and Childcare discounts.
• Uncapped commission on all booked revenue.
• Monthly and quarterly incentives / bonuses.
• Annual and semiannual incentives (Includes paid trips, spending cash, and / or additional PTO).
• Ability to pitch a results-oriented solution to the largest brands and their digital agencies.

Salary Range :

• $160,000- $180,000 Annual Salary.
• 65% of salary as a commission bonus pool with an initial threshold needing to be met prior to taking part in the bonus pool.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

Experience Preferred

• 5 year(s) : Sales
• 10 year(s) : Digital and Traditional Media

Education Preferred

Bachelors or better

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