Associate Director, Data Strategy

Associate Director, Data Strategy

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands.

We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

We are designed for the new communications economy built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

About the Role

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging brand experiences for their customers.

This role has a strong focus on audience planning & targeting, ad tech consultancy and adhering to data privacy best practices.

We are looking for a Data and Audience Strategist - Associate Director who will work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation as well as audience architecture to support strategy, planning and campaign activation.

Key Responsibilities :

• Develop first party data acquisition strategy, evaluating client landscape and working directly with key stakeholders (client & agency) to identify existing available data to develop holistic data strategy.
• Lead the creation of audience strategy for retention, acquisition, and opportunistic white space to deliver growth.
• Support the Comm Strategy team as they create audience insights, market, and audience sizing through syndicated platforms and lead the audience creation / segmentation / validation with addressable targeting signals for media activation.
• Identify data gaps / requirements to continue elevating client’s deliverables.
• Collaborate and support response to briefs to ensure data strategy recommendations are integrated, clear to understand and any technical terms or processes explained.
• Improve the efficiency of paid media activities through the use of 1st, 2nd party and 3rd party data sets, translating planning and Comm Strategy audiences into addressable targets.
• Support the onboarding of vendors through the BTG vendor approval process, including assessing vendor data collection processes and brand safety suitability.
• Maintain oversight of the data partner market and lead the completion of regular vendors RFI to inform recommendations.
• Create test & learn agenda in partnership with planning, investments, activation and analytics teams to validate hypotheses around the use of audience data.
• Lead creation of hypotheses, use cases, roadmap to implement all changes driven by industry data governance.
• Update clients about industry trends / changes impacting audience strategies.
• Identify and evaluate most relevant data sources and data-driven solutions and technology partners.
• Contribute and support on advising on client tech stack, identifying and recommending technology and platforms to ensure greater use of data for insights and targeting.

Requirements :

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.

OR equivalent professional work experience.

• 5 to 8 years of work experience in audience and data strategy applicable to marketing and / or media.
• Knowledgeable about digital data technologies and partners.
• Strong analytical, critical thinking, and problem-solving skills.
• Strategic Thinker & Doer.
• Strong speaking and written professional communication skills.
• Ability to thrive in a fast-paced and deadline-driven environment.
• Growth mindset, exhibits curiosity and excitement to learn.
• High sense of accountability and ownership.
• Collaborative with a partnership mindset.
• Strong project management experience.

Desirable :

• Working experience building audiences in media platforms.
• Experience with data clean rooms.
• Experience with Google Marketing Platform.
• Knowledge of GDPR, IDFA and Apple / Google announcements.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

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