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Content Marketing Manager

Gem
San Francisco, California, US
$110K-$121.5K a year
Full-time

Role Details

Find out if this opportunity is a good fit by reading all of the information that follows below.

Location : San Francisco, CA. This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.

Compensation : The annual salary range for this role is $110,000-$121,500 USD in addition to equity & benefits.

The range displayed on this job posting reflects the minimum and maximum target depending on the location of each candidate.

In addition to location, other factors including level, job-related knowledge, skills, and experience will determine compensation.

About Gem

Gem is the AI-powered recruiting platform TA teams love. It helps you maximize productivity, hire faster, and save money all while giving recruiters a solution they find easy to use.

Use Gem as your all-in-one recruiting platform or enhance your existing ATS with integrated products for CRM, sourcing, scheduling, analytics, career sites, events, and more.

Over 1,000 companies from startups to industry leaders like Airbnb, Wayfair, Cintas, Carmax, Doordash, and Zillow trust Gem to hire with speed and ease.

With Gem, You Can

  • Attract, engage, and hire talent faster : Build talent pipelines across all channels through sourcing, nurture, events, career sites, inbound, and more.
  • Maximize recruiter productivity : Use AI and automation to save time on routine tasks like reviewing applications, scheduling interviews, and managing follow-ups.
  • Unlock data-driven recruiting : Get analytics that everyone can use. Debug your funnel, monitor pipelines, forecast hiring, and demonstrate impact.
  • Simplify your tech stack and cut costs : Consolidate multiple tools into one platform and reduce your spend on recruiting technology.

The Team & Role

The ideal candidate is a great communicator and inspiring storyteller who can captivate an audience across multiple formats.

You are a versatile content marketer who thinks holistically about content strategy and creates a range of content types that delight our audience.

If you’re excited about experimenting with new content types while producing high-quality pieces, we’d love to hear from you!

What You’ll Do Day-to-day

  • Develop and own Gem's content strategy, creating a variety of formats, including blogs, ebooks, reports, videos, social posts, infographics, and audio clips.
  • Produce high-quality, well-researched content that drives organic traffic, engages site visitors, generates leads, and supports broader marketing goals.
  • Treat each content release like a product launch, ensuring it reaches the right audience at the right time.
  • Experiment with innovative content types and formats that capture audience attention.
  • Repurpose existing content from webinars, ebooks, and events into digestible formats.
  • Collaborate with the marketing team to create compelling promotional assets.
  • Monitor and analyze key performance metrics to continuously optimize content performance.
  • Stay ahead of industry trends to conceive fresh content ideas that inspire talent acquisition professionals.

About You

  • You’re able to ramp up on the talent acquisition industry and understand key trends.
  • You’re a creative thinker who excels at engaging our audience.
  • You’re data-driven, using key metrics to decide what content will have the most impact.
  • You want to own Gem’s content strategy across various formats.
  • You believe in quality over quantity in content creation.
  • You’re able to connect with industry leaders to produce relevant content.
  • You’re concise and know how to engage busy leaders.

Requirements

  • 3+ years of experience in content-focused roles at B2B software companies.
  • Ability to produce and repurpose content in multiple formats creatively.
  • Hands-on experience with SEO and website traffic metrics.
  • Demonstrated ability to work autonomously and collaboratively.
  • Intellectual curiosity to understand target audience needs.
  • Results-oriented, with a proven ability to prioritize and deliver on time.

Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply.

Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at [email protected].

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13 days ago
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