Audience Development Manager, PRWeek

Responsibilities :

Grow paid subscription revenue streams for PRWeek brand.

Create and continually update effective marketing plans for both new business and renewals.

Lead, develop and execute a multi-year digital channel strategy and end-to-end roadmap, starting from new customer acquisition through customer service, retention and product upselling.

Establish and enforce standards for success metrics, KPIs and reporting that will provide performance analysis, ROI and insights for all channels / tactics.

Manage daily activities such as promotional emails, digital ad campaigns, telemarketing, retargeting and PPC.

Prospect for and execute business development barters / partnerships with industry associations and related conferences with the goal of growing the audience.

Assist the group sales manager in growing the group and global subscription revenue streams for PRWeek brand.

Coordinate design and copy for all promotional subscription marketing materials and campaigns for new business and renewals within prescribed specifications and deadlines.

Skills and Requirements :

3+ years of experience in audience development, subscription marketing, multichannel and / or paid marketing / data growth

Detail oriented and accurate, able to manage simultaneous activities effectively

Must be able to communicate effectively and professionally both verbal and written

Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying,interpreting and applying key findings.

Proficient with spreadsheets (Google Sheets and Excel) and ability to quickly learn systems supporting internal processes

Bachelor’s degree in related field

Profile of the Ideal Candidate

Commitment to winning and exceeding KPIs and goals.

Solid communication & influence skills : Written, verbal and visual.

Flexible, but with a passion for taking action and making decisions when obstacles arise.

Comfortable with aggressive goals and a competitive desire to win.

Proven B2B champion, with experience leading B2B insights processes, mining available data and leveraging all possible marketing analytics / reporting tools to inform strategy & decision-making;

taking in consideration of all levels of the marketing funnel.

What We Offer :

A competitive compensation package

The salary range for this position is $75,000-85,000. Compensation will be commensurate with experience, skill level, functional and / or industry knowledge, education level, certifications, as well as other qualifications.

Paid annual vacation, holiday and sick time off

Comprehensive health plans including medical, dental and vision

Competitive 401(k) investment options and generous company matching program

Life insurance

Commuter benefits

Employee referral awards

Tuition reimbursement

Work from anywhere option to ensure work life balance

Training opportunities through industry-recognized programs

A creative and passionate workplace and a fun, collaborative team environment

Three Week Work from Anywhere benefit, to ensure work life balance

About Haymarket :

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people.

The philosophy has always been quite simple : only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services.

Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands.

Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events.

Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal.

Haymarket aims to be the perfect company to work with or for we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.

California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here.