Group Manager Marketing- B2B Marketing

Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper.

We never stop working to find new, innovative ways to make that possible.

Qualifications

• 10+ years of business experience in product and / or sales marketing within SaaS / Technology companies
• B2B Marketing Craft Expertise : Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts
• Customer Obsessed : Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers
• Strategic and Analytical : Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience.

Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development

• Tech-Forward : Unabashed at seeking efficiency by testing and deploying the latest technology.
• Compelling Communicator : Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts
• People manager : Experience leading and cultivating a team
• Self-Starter : Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously
• Versatile Problem Solver : Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute
• Collaborator & Influencer : Strong interpersonal and influencing skills in a cross-functional, fast-moving environment.

Ability to interact with colleagues of all levels in a peer-like way.

BA / BA required or equivalent work experience, MBA preferred

Responsibilities

• Account Success Plans : Design and implement a new program for Managed Accounts customer success plans, and templatized Quarterly Business Review
• Multi-Channel Demand : Create and manage integrated marketing campaigns across multiple channels, including email, social media, digital advertising, and events, to generate consideration and demand
• Lead content strategy and content creation to enable demand generation
• Nurture Relationships : Provide valuable content, develop webinars and participate in events to build and nurture relationships with customers over time
• Develop and lead the implementation of comprehensive account-based marketing (ABM) strategies to target key accounts and drive engagement and revenue
• Customer Journey / targeting : Build on contact strategy to create personalized content by role
• Customer Insights : Conduct account reviews for insights to inform strategies
• Funnel Management : analyze campaign and funnel performance to make data-driven decisions on future marketing programs
• Collaborate and Plan : Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives
• Manage a team of sales marketers, by leading with a clear vision, building a high-performance culture and driving winning results

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $201000-271500.

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs .

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.