Position : CIS608 Web and Marketing Analytics Location : Parkville, MO Job Id : 839 # of Openings : 1 Appointments are made on a term-by-term basis.
Adjunct faculty are required to successfully complete an online Canvas LMS orientation course before being scheduled, as well as other training if required by the department.
This is an on-site blended / hybrid course, students attend class in person 60% of the time and complete the remaining 40% online through Park’s Canvas Learning Management System.
Your resume needs to be submitted in the ACBSP format. Local applicants only . Click on for more information on our campus centers.
Click on for more information on programs and courses. Minimum Qualifications Graduate degree in Marketing. Other degree with work or teaching experience in Marketing will be considered.
Knowledge of quantitative methods in marketing is a plus. Resume must be submitted in ACBSP format. CIS608 Web and Marketing Analytics This course will emphasize the application and accurate interpretation of web analytics and other social media platforms for purposes of understanding and optimizing web and social media usage and business intelligence.
Students will work with Goggle Analytics and other web analytical platforms to judge performance throughout the customer lifecycle and ascertain the return on investment (ROI) on a firms web and marketing programs.
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