Brand Director, Brand Media - Brand Marketing

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work.

Fast forward to today ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®.

Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Level

Location

San Francisco Bay Area

Department

Marketing

Reports to

Global Head of Brand Media and Sponsorships

Company Overview

ServiceNow is the enterprise platform company that makes the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise.

With a strong commitment to our people promise and growth, ServiceNow empowers employees to thrive in a dynamic, inclusive, and innovative environment.

Position Overview

As the Director of Brand Media and Sponsorships for the AMS region, you will play a critical leadership role in driving ServiceNow's brand visibility and growth across North America.

You will be responsible for leading and managing a team that executes the brand media strategy, overseeing media planning and management of brand media campaigns, and ensuring alignment with key stakeholders across the organization.

This is the most senior and visible role in the brand media and sponsorships group, reporting directly to the Global Head of Brand Media and Sponsorships.

Key Responsibilities

Strategic Leadership

Lead the development and execution of the AMS region’s brand media strategy in alignment with global brand objectives.

Collaborate closely with the Global Head of Brand Media and Sponsorships to shape the Connections Strategy, Creative Media Ideation, and activation initiatives.

Media Planning and Campaign Management

Oversee the planning, management, and optimization of brand media campaigns in partnership with our media agency, internal digital planning and buying team, analytics team, brand strategy team, and creative agency.

Ensure that media investments deliver against brand objectives and drive measurable business outcomes.

Team Leadership and Development

Manage and mentor a team of media and sponsorships subject matter experts (SMEs), fostering a culture of collaboration, innovation, and continuous learning.

Drive the team's growth by conducting regular media learning days and workshops to enhance ServiceNow's understanding of the media landscape.

Stakeholder Management

Act as the primary liaison between the AMS brand media team and key stakeholders, including brand leadership, field marketing, and the Digital Acquisition Strategy and Analytics group.

Ensure alignment and effective communication across all relevant teams to achieve unified brand objectives.

Insights and Optimization

Lead the development of competitive insights and media performance analysis to inform strategic decision-making.

Drive continuous improvement by analyzing campaign performance data and implementing optimizations to enhance effectiveness and efficiency.

Qualifications

Proven experience (10+ years) in brand media planning, buying, and sponsorships within a large-scale organization or agency, with a strong focus on the AMS region.

Enterprise B2B experience is a plus.

Demonstrated ability to lead and manage high-performing teams in a fast-paced, dynamic environment.

Strong strategic thinking, analytical, and problem-solving skills, with a deep understanding of media performance metrics and optimization techniques.

Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams and stakeholders.

Experience working with media agencies, creative agencies, and internal marketing teams.

Strong knowledge of the media landscape, including emerging trends, competitive insights, and innovative media strategies.

For positions in the Bay Area, we offer a base pay of $169,500 - $296,500, plus equity (when applicable), variable / incentive compensation and benefits.

Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location.

We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements).

Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths.

Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.

Learn more here (https : / / www.servicenow.com / content / dam / servicenow-assets / public / en-us / doc-type / other-document / careers / new-world-of-work-personas.pdf) .

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact talent.

[email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals.

All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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