Senior Manager, Marketing Analytics

OFFICE LOCATION

Increase your chances of an interview by reading the following overview of this role before making an application.

Arlington, Virginia, USA

Location is flexible to anywhere in the US. The ideal candidate must be able to work within the Eastern Time - Pacific Time range.

Remote and hybrid options are available.

Who We Are

The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive.

Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures.

From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC.

One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued.

We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work.

Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings.

Please apply we’d love to hear from you. To quote a popular saying at TNC, you’ll join for the mission, and you’ll stay for the people.

What We Can Achieve Together

The Senior Manager, Marketing Analytics partners closely with key stakeholders across the Marketing and Communications (MAC) division and the organization, building strategies to reach existing and new audiences to engage in our conservation work and fundraising.

This role provides strategic, data-driven guidance to teams before, during, and after our campaigns, and uses their expertise to solidify the division's understanding around how we measure success.

This role is an exciting opportunity for people who are passionate about data, creative thinkers and possess a high attention to detail who are motivated to use these skills to help fulfil conservation goals.

The Senior Manager, Marketing Analytics is responsible for defining KPIs and assessing the performance of local and enterprise level Marketing and Communications campaigns, in collaboration with key stakeholders.

They will be able to dive deep into performance measurement metrics and clearly summarize the takeaways and recommendations for stakeholders.

They will act as a Subject Matter Expert for campaign measurement strategy, contributing to the development of project plans, scope, and overall campaign strategy.

The Senior Manager, Marketing Analytics works with key stakeholders to ensure our efforts are consistent with the marketing goals and strategies through the alignment of staff, vendors, and team efforts to match the priorities set by senior management.

They will seek opportunities to advance MAC’s data-driven culture and drive processes and tools to optimize marketing strategies.

As The Senior Manager, Marketing Analytics, You Will

• Design, manage and implement multiple projects by coordinating the work of other professionals inside and outside the organization.
• Lead marketing initiatives through collaboration with key stakeholders.
• Assist with creation / administration of budget, evaluates results and develops corrective strategies, as needed.
• Be accountable for establishing and meeting strategic goals and objectives.
• Act independently within specific program or project goals. Assess the performance of MAC campaigns; communicate performance out to stakeholders at all levels of the organization, including senior leadership.
• Develop benchmarks across MAC campaigns as well as day-to-day performance measurement.
• Build learning and training assets to ensure that MAC staff understand how to read and interpret campaign performance.
• Develop and maintain strong working relationships across departments to help facilitate success.
• Supervise one or more professional staff and / or intern.
• Occasional travel is required for business meetings, team retreats, and / or training.

WE'RE LOOKING FOR YOU

Are you looking for work you can believe in? At TNC we strive to embody a philosophy of Work that You Can Believe in where you can feel like you are making a difference every day.

This is an exciting opportunity to contribute to the ongoing mission of conservation by directing and shaping the work of our team.

Qualifications

The ideal candidate will have all or some of the following qualifications. If you don’t have all of them, apply anyways and tell us about your skills and experience :

• Experience collaborating with data engineers, helping to translate data analysis business needs into technical requirements for data extraction and transformation.
• Superior communication and presentation skills, time management skills, and the ability to quickly identify priorities in a fast-moving environment.
• Highly self-motivated, able to take high-level direction and execute tasks with minimal guidance.
• Experience managing or mentoring less experienced resources, including the ability to lead, motivate, set objectives, manage performance, and conflict resolution.
• Able to explain insights gained from data in language and with visuals that are easy to understand.
• Experience analyzing constituent level data to help inform marketing strategies.
• Experience building and maintaining enterprise dashboards and visualizations in PowerBI.
• Expert knowledge of current and evolving trends in communicating data insights. Cross disciplinary knowledge to support program objectives.
• Multi-lingual skills appreciated.

What You'll Bring

• Bachelor’s degree in related field and a minimum of 8 years related experience or an equivalent combination of education and experience.
• Experience supervising staff and teams.
• Experience cultivating and managing client relationships.
• Experience in project management, developing marketing strategies and measuring results.

What We Bring

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world.

Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits.

Learn more about our benefits on our Culture Tab on nature.org / careers.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

SALARY INFORMATION

The starting pay range for a candidate selected for this position is generally within the range of $77,000 111,000 for annual base salary.

This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience.

Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges.

Your geographic location will be confirmed during the recruitment.

APPLY NOW

To apply for job ID 54774, submit your materials online by using the Apply Now button at https : / / careers.nature.org / .

Need help applying? Visit our recruitment page or contact [email protected].

The Nature Conservancy is an Equal Opportunity Employer . Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture.

Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process.

If you need assistance or an accommodation due to a disability, please send a note to [email protected] with Request for Accommodation in the subject line.

An attractive salary and benefits package is part of TNC’s value proposition to our employees. TNC strives to provide competitive pay and bases salaries on the geographic location of the role committing to being equitable across groups and providing hiring salary ranges when possible.

Since we support flexible and remote work for our employees, many positions have a flexible location within countries where we’re registered as a Non-government Organization and established as an employer.

This may mean we’re unable to provide a hiring salary range in the posting for some of our positions. However, candidates invited to be part of our interview process will be provided their location specific range upon request.

J-18808-Ljbffr