Director Growth Marketing

Director Growth Marketing

Please make sure you read the following details carefully before making any applications.

As the Director of Growth Marketing at Mejuri, you will be a data-driven and strategic leader responsible for spearheading growth initiatives across multiple channels.

Reporting to the VP of Growth, you will own the end-to-end performance marketing strategy with a focus on customer acquisition, lead generation, and revenue growth.

You’ll manage a dynamic team of eight and collaborate cross-functionally to deliver results that drive business objectives.

What you'll do

• Lead the strategy and execution of multi-channel marketing campaigns, including streaming, social, search, offline, influencer, and affiliate marketing.
• Own the growth marketing budget, allocating resources effectively across markets and channels to maximize ROI.
• Drive the experimentation roadmap, enhancing return on ad spend (ROAS) through channel diversification, scaling successful campaigns, and testing new growth opportunities.
• Establish robust reporting systems to track key performance metrics (e.g., ROAS, CAC, LTV) across all channels, ensuring transparency and informed decision-making.
• Take ownership of marketing attribution models and media mix models to accurately assess the impact of each marketing touchpoint.
• Analyze data from platforms like GA4, Looker, Tableau, and SQL to generate actionable insights and optimize campaigns.
• Deliver clear and impactful insights to cross-functional teams (integrated marketing, creative, digital product, merchandising) to ensure cohesive campaign strategies.
• Collaborate closely with creative and product teams to drive initiatives that align with Mejuri’s growth objectives and brand voice.
• Stay informed on industry trends and emerging channels, ensuring that Mejuri remains ahead in its marketing efforts.

What you'll bring to the team

Proven experience in Growth Marketing : Demonstrated success in scaling customer acquisition through data-driven, performance marketing strategies.

Experience must be focused on optimizing channels like paid search, paid social, programmatic, streaming, influencer, affiliate marketing, and SEO.

• Technical expertise in marketing tools : Strong proficiency in analytics platforms (GA4, Looker, Tableau, SQL), A / B testing tools, and marketing attribution models.
• Experience working with media mix modeling and marketing automation platforms is essential.
• Focus on data and performance optimization : Ability to manage large-scale paid media campaigns and optimize return on ad spend (ROAS) through in-depth performance tracking, experimentation, and resource allocation across different channels.
• Experience with a product-oriented mindset : The ideal candidate will have a product-first approach to growth, ensuring alignment between growth marketing strategies and product development to drive customer retention and lifecycle value.
• Understanding of marketing attribution and measurement : In-depth knowledge of marketing attribution models to track multi-channel performance and make data-informed decisions.
• Background in technical or growth-driven industries : Experience in growth marketing within fast-paced industries like retail, e-commerce, consumer technology, or CPG is preferred, with a focus on using performance marketing to drive measurable, scalable results.
• Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively across departments.
• A product-oriented mindset, with a focus on driving results through customer insights and innovation.
• Industry experience in Retail preferred but not required.

Benefits at Mejuri :

• A minimum of three weeks vacation, plus personal days and three religious observance days.
• A hybrid work model for all corporate roles.
• Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees.

We also offer bereavement leave, including miscarriage and stillbirth support.

• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.
• A generous product discount!

Please note that these benefits apply to full-time employees.

Location : New York, NY

At Mejuri we embrace a hybrid working environment and support our corporate employees to be successful whether they are at home or in the office.

The primary purpose of our offices is to drive collaboration and deepen relationships with one another. This position requires in-office work 3 days a week and remote work 2 days a week.

Salary

Looking for the perfect next opportunity is a big decision. Mejuri recognizes the importance of pay transparency when it comes to salary ranges as it empowers individuals through the hiring process and supports them in making an informed decision.

Salary will be commensurate with experience. The salary range is between $115K-198K.

Application deadline

October 11th 2024

LI-Hybrid

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