Client Solutions Analyst, Digital Marketing.

Kepler executes engineered marketing, where every message & ad delivered helps create a more personalized & productive relationship between brands & their consumers.

We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two & by harnessing data & technology across all paid digital media & data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team & our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company.
• We're fun. You'll work with & learn from the smartest people in the industry & have a blast doing it.

As a Client Solutions Analyst, you will take ownership of digital marketing campaigns from start to finish. Collaborating directly with clients & teammates to successfully execute the media planning, launch, optimization, & analysis of campaigns.

Youll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, & great communication skills to excel as an analyst.

What You Will Do :

• Become an expert in leveraging digital media channels for maximum impact including display (banner ads), search (Google, Yahoo! / Bing), social (Facebook, Twitter, Pinterest) & online video (Hulu, YouTube), among others
• Work directly with clients, platform partners, & internal teams to understand business & marketing goals, leveraging analytics to advance these goals
• Provide input & guidance around campaign design & innovation in support of client business objectives
• Launch & actively optimize & manage campaigns across trading platforms
• Contribute to weekly, monthly, & annual client insights & strategy reports; contribute to all aspects of ongoing program analysis
• Lead day-to-day client & partner communications
• Manage projects across multiple internal & external stakeholders, helping to prioritize efforts & guide progress
• Understand & comply with company best practices

Desired Skills & Experience :

• Bachelors degree
• Strong interest and / or experience in marketing & client services, ideally in digital media (display, social, video & search)
• Strong analytical skills, & comfort with MS Excel, data analysis & internet technologies
• Excellent listening & communication skills with strong ability to create & build relationships
• Ability to self-manage, juggle multiple priorities, & pay strong attention to details
• Ability to contribute to fast-paced, entrepreneurial, team-based environment

Main Responsibilities :

Campaign Management & Optimization

• Own management of campaigns across various platforms (i.e. Paid Search, Paid Social, Programmatic Display, Native, Video / Audio, etc.) including :
• Manage daily spend to be in line with daily & monthly budget targets
• Perform daily optimizations to ensure campaigns meet clients target KPIs (i.e. manual bid adjustments or algorithm adjustments for automated bidding)
• Ensure campaign quality (i.e. appealing ad disapprovals, troubleshooting errors, monitoring ad fraud, etc.)
• Use platform management tools to manage budgets, bids, keywords, ad groups / ad sets, ads, etc.
• Ad Optimization : conduct analyses & identify opportunities for new ad creation & regular A / B testing
• Monitor & analyze competitor activity through competitor monitoring technology & provide key insights & trends to internal team & external clients
• Own vendor relationships to identify areas of opportunity within platforms to improve overall program
• Identify, research, & propose new testing & optimization ideas to drive campaign performance

Reporting

• Create & ensure accurate reporting to account / client specifications & KPIs
• Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions & effectively manage performance
• Ensure client accounts are maintaining performance against primary KPIs
• Formatting QA for all client deliverables to ensure brand guidelines are met & all deliverables are shared with no errors in data, spelling, grammar, etc.
• Work with your team to formulate & present performance insights to clients on a weekly, monthly, & quarterly basis

Analysis

• Interpret & share performance reporting data for clients on a regular / ad-hoc basis
• Pull & format data for client facing performance reports & optimization readouts
• Conduct regular platform deep-dives to understand changes in performance & identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
• Generate initial insights for performance reports & optimization readouts
• Draft performance readouts to client, applying data-driven storytelling principles to thoroughly & concisely communicate relevant information

Admin

• Accurate & timely billings & reconciliation
• Own scheduling for internal & external meetings (client, vendor)
• Take notes during all meetings & write clear, concise meeting recaps where applicable
• Assist your leader in managing client communications

Trafficking / Build

Own trafficking & build process with Campaign Ops team including campaign ops form submission, troubleshooting, & QA for KIP & platform builds

Project Management :

• Deeply understand the status of all projects & ensure the team stays on track to deadlines through daily progress check-ins & escalates any workload / capacity concerns to senior analysts
• Manage upkeep of internal & external project management tools / documents (e.g. Asana, daily priorities document, etc.)

Other

• Proactively reach out to colleagues to provide support on other clients
• Continually seek out areas to continue learning & developing professional skill set
• Attend vendor calls & office hours, monitor platform-related Slack channels; surface new product features & testing opportunities to team, track & share industry trends

Transparency is fundamental to Keplers culture. Our compensation strategy is designed to attract, reward, & retain the talented employees that drive Keplers growth & success.

We aim to offer competitive direct compensation & a rich indirect compensation program that demonstrates the value we place on our employees & their wellbeing.

Total Compensation :

Base Salary : $58,750 - $70,500

Benefits :

• Healthcare / Dental / Vision
• Unlimited PTO
• 401k Contributions
• $125 / mo Mobile Phone Stipend
• $50 / mo Internet Stipend
• $200 / yr Home Office Equipment Stipend
• $800 / yr Annual Learning Stipend
• $1,500 / yr Annual Education Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women & people of color from applying unless they meet every single qualification.

We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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