Chief Marketing Officer

We are working with our tribal partner to find a Chief Marketing Officer for their gaming and enterprises.

The Chief Marketing Officer directly oversees all functions of Marketing / Advertising in order to insure maximum positive results and impact the effectiveness of the enterprises.

This position is responsible for all marketing campaigns, advertising, promotions, special events, guests’ services, and public relations.

This executive develops, implements and monitors strategic plans to successfully reach annual short-term goals and long-term marketing plans.

As a senior level executive, this position is directly responsible for developing, implementing, and monitoring all marketing activities and budgets for the Enterprises.

ESSENTIAL JOB FUNCTIONS :

• Assumes overall direction and responsibilities for the department.
• Directs the development and growth of the Casino’s player’s club and guest counts at Enterprises.
• Responsible for special events.
• Maintains and reports quarterly review of regulations and budgetary compliance.
• Coordinates with operational departments to ensure appropriate and timely promotions.
• Conducts regular training of staff with an emphasis on developing tribal members.
• Develops annual budgets.
• Maintains website and social media program.
• Develops an effective direct mail program.
• Develops promotional activities for Enterprises to increase revenue opportunities.
• Create and arrange marketing displays, internal signage, and all forms of media and advertising
• Maintains involvement with tribes, the local community, and professional organizations.
• Designs collateral material.
• Conducts a review and analysis of each promotion and special events reporting the impact and effectiveness of the marketing programs (ROI).
• Interview, hire, schedule, develop, train, discipline, council, and evaluate subordinate team members.
• Continuously and incrementally increases the data base and drives the headcount’ with progressive and cost effective marketing programs.
• Provides an exception model and methodologies for enterprise guest service standards of excellence.
• Perform all other task as assigned and in support of the enterprise.
• Performs other related duties as assigned by CEO
• Adhere to all organization policies

SUPERVISORY RESPONSIBILITIES :

• Marketing Team Members & Player Development Team Members.
• To oversee the departmental budget, reports, employees, schedules of the employees and marketing strategies.
• Builds an effective team and leads by example.

QUALIFICATIONS : Required :

Required :

• Bachelor’s degree (B.A. / B.S.) from an accredited four-year college or university; MBA preferred or ten years combination of Director / Executive Director Experience.
• Must be proficient in Microsoft applications (Excel, Access, Word, Power Point)
• Five years progressively more challenging tribal enterprise marketing experience in a director role
• An emphasis on database marketing and marketing analytics
• Prior experience in overseeing Direct Marketing function
• Prior experience in advertising and marketing campaigns including social and digital marketing
• Ability to understand and analyze Budget & P&L Statements
• Proven managerial and critical thinking skills required
• Must possess excellent Team Member relations skills
• Good oral and written communication skills, must be fluent and literate in English
• Ability to respond calmly and make rational decisions when required
• Must be able to listen and respond to visual and aural cues
• Must be able to tolerate areas containing second hand smoke, varying noise and temperature levels, illumination, vibration, crowds, and air quality
• Ability to measure goals and objectives as defined on annual performance appraisal
• Financial results that meet or exceed budget expectations for revenue generation and cost control
• Compliance with all regulatory, governmental, and safety requirements
• Effective labor management including efficient scheduling based on guest traffic patterns and overtime within property guidelines
• Ability to develop a team to include completion of all required training and knowledge of all policies and procedures relating to their positions
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

LICENSE REQUIREMENTS :

• Washington State Gaming and Tribal Gaming License required. (Class III)
• Valid Driver’s License (required travel at times)

Please note the location is not representative of the city, but the region. Relocation is negotiable. Please let us know if you’re interested!