Senior Copywriter

Company Description

Vuori is re-defining what athletic apparel looks like : built to move and sweat in but designed with a casual aesthetic to transition into everyday life.

We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life.

We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose...while having a lot of fun along the way.

Working at Vuori, our goal is to create something special together. Our foundation and success are made possible thanks to incredible people, thriving culture, and an inspirational community.

Job Description

As a Senior Copywriter, you will play a critical role in developing and executing creative and strategic copy that showcases the unique identity of the Vuori brand and establishes a strong connection with our community.

You will be responsible for producing engaging and high-quality content across various channels, including product descriptions, website, retail, social media, blog, email, digital advertising, consumer catalog, packaging, and more.

Working closely with our marketing and creative teams, you will contribute to the overall success of our brand by delivering compelling and on-brand copy that aligns with overall marketing strategy.

Qualifications

What You'll Get to Do :

• Develop and execute creative concepts and compelling copy that effectively communicates our brand's / products' unique selling points and resonates with our target audience across various marketing initiatives.
• Write and edit clear, concise, and engaging copy for a wide range of marketing materials, including product descriptions, website, blog, social media, email, retail signage, consumer catalog, commercials, packaging, promotional materials, and more.
• Audit and write or edit all consumer facing website copy for landing, PDP and blog pages. Write copy for email blasts as well as digital advertising.

Understand the challenge of bridging brand story with technical copy needs (SEO).

• Collaborate closely with our brand marketing, ecommerce and creative teams to ensure the alignment of copy with our brand's visual identity and overall marketing strategy.
• Responsible for maintaining seasonally approved copy assets and working with the Marketing Ops team to distribute those assets across internal marketing functions and externally to retail partners, ensuring Vuori's voice stays authentic and consistent.
• Provide strategic input to guide the development of marketing campaign messaging and ensure they reflect our brand's values and objectives.
• Proofread and edit copy to maintain accuracy, consistency, and adherence to our brand guidelines, and is culturally appropriate, while upholding a high standard of grammar, spelling, and punctuation.
• Assist in the research of relevant lifestyle stories or potential ambassador relationships to help bring to life content for the brand.

Conduct interviews with campaign partners to be used in blogs, catalog editorials, and video pieces.

• Stay up to date with industry trends, emerging technologies, and best practices in copywriting, fashion, and apparel, and share relevant insights with the team.
• Provide guidance to marketing team on best practices for copywriting, offering feedback and support to help them refine their skills and contribute to the success of our brand.

Who you are :

• 5+ years of professional copywriting experience, agency or in-house, preferably working with consumer lifestyle brands.
• Bachelor's degree in English, Journalism, Marketing, or a related field. A relevant portfolio of published work + writing samples
• Proven experience as a Copywriter or Senior Copywriter in the fashion industry or a related field, demonstrating a track record of creating impactful and successful marketing campaigns
• Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.
• Strong conceptual thinking and the ability to translate fashion trends and brand identity into clear, persuasive copy.
• Familiarity with digital marketing channels, including social media, email marketing, and content marketing, and the ability to optimize copy for these platforms.
• Proficiency in using content management systems (CMS) and other relevant software tools, as needed.
• Exceptional time management and organizational skills, with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Strong collaboration and communication skills, with the ability to effectively convey messaging concepts to internal teams.
• A passion for staying up to date with fashion and culture trends.

Additional Information

Our investment in you :

• At Vuori, we're proud to offer the following to our employees;
• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $95,000 per year - $115,000 per year.

Vuori is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.