Regional Brand Ambassador - Mr Black

Enthuse Marketing

Austin, TX, United States

Full-time

Job Description

The Regional Ambassador is responsible for delivering education supporting Mr Black across a designated territory while developing trade relationships and driving brand opportunity with customers across the on, off, and non-premise channels.

Reporting to a Senior Manager, the Regional Ambassador will serve as a brand mentor to trade, consumers, customers, clients, and members of the agency team.

The Regional Ambassador will represent Mr Black at regional and / or national consumer and industry events.

Core Responsibilities / Activities :

Legal and Compliance Accountability. Maintain all legal and marketing code guidelines

Industry Education. Impart Mr Black brand story, production, taste profile, and cocktail application knowledge on clients, distributors, trade, and consumers

Brand Representation. Represent Mr Black at events with education, mentorship, networking, and tastings

Nurture Brand Placements. Extend and expand on existing brand relationships

Cultivate New Opportunities. Seek opportunities within key markets for brand placements and engagement

Content Development. Works with agency team to develop industry-forward social, programming, education, and POS content driven by brand reception and field insights

Social Media Presence. Utilize social platforms to support brand initiatives and showcase portfolio expertise

Agency Accountabilities. Complete accurate and timely management of agency initiatives, including : Budget and expense management

All reporting responsibilities

Tracking and management of performance data using agency-appointed platforms

Participation in all internal training initiatives

Point of Sale, asset, and warehouse management

Brand, market, competitive, and customer insight curation

Media training, as scheduled by agency HQ

Up to 25%) Travel. Support brand development with education in markets across the designated region

What Success Looks Like :

Delivery of program activities and commercial growth across designated channels

Growing presence of Mr Black in existing and new markets

Active engagement on social media

Positive 360º feedback from manager, agency, and clients

High rate of positive feedback from attendees of education seminars

Share success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client

High rate of added value across the territory (going over and above our partnership in the field)

Expanding personal education knowledge

The physical demands of this role require the following :

Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale

Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

2 days ago

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