Client Marketing & Communications Content Writer

Overview

RPA San Diego operates as a third-party administration (TPA), consulting, and strategic management branch for collectively bargained benefit plans, pooled purchasing arrangements, and trusts.

Our mission is to deliver high-quality, affordable, and accessible health care to our members. The Marketing & Communications Content Writer plays a crucial role in developing and delivering impactful content for various marketing channels.

They conduct thorough research to stay updated on industry trends and create authentic content that resonates with the target audience.

Collaborating with the Marketing & Communications (MarCom) Department, the writer contributes to advertising campaigns and ensures the accuracy and quality of all written materials.

They utilize SEO techniques, conduct keyword research, and optimize existing content to drive website traffic. The writer also identifies customer needs and suggests new content to enhance the company's content strategy.

Reporting to the Director of Client Marketing & Communications, this role is instrumental in capturing audience attention and supporting the overall marketing and communications objectives.

How you'll make an impact Key Client Marketing & Communications Content Writer duties include the following : CONTENT CREATION & DEVELOPMENT Conduct in-depth research on industry-related topics to develop authentic and up-to-date content, while staying informed about industry trends.

Create compelling and engaging content for various marketing channels, including websites, social media, email campaigns, and digital and print materials.

Collaborate with the MarCom Department to contribute to the creation of content for advertising campaigns. Craft attention-grabbing headlines and body copy that captivate the targeted audience and align with brand messaging.

Identify customer needs and suggest new content ideas to fill gaps in the company's current content strategy. Edit and optimize existing content to enhance readability, clarity, and overall effectiveness.

COPY EDITING & REVIEW Proofread and copy edit content for grammar, spelling, punctuation, and style errors, ensuring accuracy and maintaining high-quality standards.

Review and provide feedback on content created by other team members, ensuring consistency, accuracy, and adherence to brand guidelines.

Conduct thorough copy reviews to ensure accuracy, clarity, and adherence to brand voice and messaging. STRATEGY, PERFORMANCE ANALYSIS, COLLABORATION Perform keyword research and utilize SEO techniques to increase website traffic and improve search engine rankings.

Monitor and analyze content performance metrics, such as engagement and conversion rates, and make data-driven recommendations for improvement.

Collaborate with cross-functional teams, such as graphic designers and marketing strategists, to ensure content aligns with overall marketing objectives.

Collaborate with subject matter experts and stakeholders to gather information and insights for content creation. Assist in the development and execution of content calendars and editorial plans.

COMPLIANCE & ORGANIZATION Maintain brand consistency and adhere to style guidelines in all written materials. Collaborate with legal and compliance teams to ensure content adheres to regulatory guidelines and industry standards.

Manage multiple projects simultaneously and meet deadlines in a fast-paced, deadline-driven environment. Stay organized and maintain accurate documentation of content creation and distribution processes.

Special projects and other duties as assigned. About You Required : Bachelor's degree in marketing, communications, journalism, or a related field.

3+ years of experience in content writing, copywriting, or a similar role. Strong writing and editing skills, with a keen eye for detail and grammar.

Proficiency in SEO techniques and keyword research. Experience in crafting content for various marketing channels, such as websites, social media, email campaigns, and print materials.

Ability to conduct thorough research and stay updated on industry trends. Excellent collaboration and communication skills to work effectively with cross-functional teams.

Understanding of brand voice and the ability to maintain brand consistency in written materials. Knowledge of digital marketing best practices and emerging trends.

Experience in analyzing content performance metrics and making data-driven recommendations. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Strong organizational skills and attention to detail. Proficiency in using editing and proofreading tools. Ability to adapt writing style to different target audiences and industries.

Knowledge of legal and compliance guidelines related to content creation and distribution. Proficiency in Microsoft Office Suite and content creation software.

Portfolio of writing samples demonstrating creativity, versatility, and quality. Ability to work independently and take initiative in a self-directed manner.

Strong problem-solving skills and ability to think critically. Flexibility to adapt to changing priorities and business needs.

Desired : Prior experience in the healthcare, benefits administration, or education industries Familiarity with content management systems (CMS) and basic HTML.

LI-JS1 Compensation and benefits On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve : Medical / dental / vision plans, which start from day one! Life and accident insurance 401(K) and Roth options Tax-advantaged accounts (HSA, FSA) Educational expense reimbursement Paid parental leave Other benefits include : Digital mental health services (Talkspace) Flexible work hours (availability varies by office and job function) Training programs Gallagher Thrive program elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing Charitable matching gift program And more...