Marketing & Communications Program Manager-Outride

Marketing & Communications Program Manager-Outride

Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry?

At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of business.

No matter where you begin with the company, you get to decide where you want to go whether it’s marketing, finance, product development, sales, or an international assignment.

Join us in making the world a better place through the power of bicycles and build your dream career at the same time!

The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

About Outride : Outride is a public nonprofit organization that provides research, cycling programs, and funding to empower all people to experience the social, emotional, and cognitive benefits of cycling.

Outride has a direct focus on expanding opportunities to access the benefits of cycling, partnering with programs that intentionally work to provide the social, emotional, and cognitive health benefits of cycling to underrepresented demographic groups.

Overview

The Marketing & Communications Program Manager will play a pivotal role in supporting Outride's mission : to provide research, cycling programs, and funding that empower all people to experience the social, emotional, and cognitive benefits of cycling.

This role requires a strategic, organized, and collaborative executor who can balance critical thinking with achieving results.

In-person role Boulder, CO (Denver metro area), Morgan Hill, CA or Salt Lake City, UT

Key Responsibilities :

• Marketing & Communications (70%)
• Execute a comprehensive marketing, communications, and outreach strategy to ensure consistent messaging and branding.
• Implement storytelling initiatives that inspire action and increase awareness of Outride’s mission across diverse audiences.
• Serve as a central liaison, collaborating with media, external communications, and social influencers / ambassadors to drive brand visibility.
• Create compelling collateral such as impact reports, program one-pagers, and event signage, ensuring alignment with Outride’s goals and voice.
• Support relationships with PR and communications partners to ensure alignment with strategic objectives.
• Partnerships & Industry Engagement (20%)
• Support partner relationships to increase Outride's impact.
• Support Outride at industry events, conferences, and networking opportunities to raise the organization’s visibility and expand its network.
• Recruit and energize ambassadors, volunteers, and other stakeholders to expand the capacity and reach of the Outride team.
• Project Management (10%)
• Manage back-end logistics for partnerships, including Salesforce partnership data, email inbox management, newsletters, and scheduling of key meetings.
• Execute a communications calendar that aligns with Outride's strategic plan and organizational goals.
• Travel as necessary to support partnerships and activations.

Qualifications :

• Minimum of 2-3 years of experience in marketing, communications, or a related field.
• Demonstrated ability to execute strategic marketing and communications plans.
• Ability to cultivate and nurture authentic relationships with key internal and external stakeholders and align them with overall organizational priorities.
• Familiarity with trends in youth cycling, cycling in aging populations, and cycling nonprofits is a plus.
• Familiarity with research communications and mental health and wellbeing a plus.
• Strong communication skills, with the ability to articulate ideas and goals clearly in verbal, written, and visual formats.
• Strong social media literacy on Instagram, LinkedIn, Facebook, and YouTube.
• Proficiency with Salesforce, Mailchimp, Canva, Squarespace, JIRA, and Confluence is advantageous.
• Self-starter with a high degree of proactivity, who is also collaborative and receptive to direction.

Pay : Below is a summary of compensation elements for this role at the company if based in the following locations :

• California Base Pay Range : $55,228-$91,126
• Colorado Base Pay Range : $52,467-$83,532

Benefits : Along with competitive pay, as a full-time teammate you are eligible for the following benefits beginning 30 days from the date of hire :

• PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy)
• Dental and Vision plan
• Health Savings Account with a company paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
• 401(k) Matching up to $5,000 plus company paid retirement plan fees
• Profit Sharing Plan
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance program
• Sick, Vacation and Paid Holidays
• Employee discounts and perk program
• Parental Leave
• Specialized bike for new baby
• Education and events reimbursement

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive.

We encourage everyone especially those from marginalized groups to apply to our job postings and help us earn the position as the rider’s brand of choice.

We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward.

Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

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