Product Marketing Specialist - Low Voltage (LV)

Product Marketing Specialist - Low Voltage (LV)

At ABB, we are dedicated to addressing global challenges. Our core values : care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

Find out if this opportunity is a good fit by reading all of the information that follows below.

Write the next chapter of your ABB story.

This is a position with grade 12 and reports to the Product Marketing Manager.

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned areas to meet business objectives.

Each day, you will implement marketing activities and support the Sales organization in driving sales and services for respective products.

You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is HYBRID.

You will be mainly accountable for :

• Lead and manage commercialization efforts of planned product launches and segment marketing for LV Switchgear, LV Motor Control Centers & Busway.
• Implementing the product marketing strategy in the assigned area / segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Executing annual marketing plan in collaboration with relevant division and / or product groups and developing business plans focused on driving business development for a defined market;

develop plan per product to document, Launch and maintain Product Value Prop and Positioning Documentation - Internal and external.

Our team dynamics

You will join a dynamic, talented, high performing team, where you will be able to thrive.

Qualifications for the role

• Bachelor degree in Electrical Engineering or relevant technical degree PLUS minimum 10+ years of technical or application experience in LV switchgear, MCC & Busway.
• Follow and perform duties in accordance with the ABB safety and business ethics policies.
• Strong communication skills to influence and negotiate with customers.
• Able to travel 20-30% (domestic).
• Relocation assistance provided.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid.

The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium voltage link between high-voltage transmission systems and low-voltage users.

With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe.

ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.

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