National, franchise developer in the restaurant industry is looking for a Marketing Manager, reports to the CEO.
Office based in Northern Virginia.
Full benefits.
$80K - $90K base salary
Highly visible role reports to CEO
Marketing Manager Responsibilities :
- Develop, manage and execute the B2B marketing plan for each franchise brand to support its overarching brand marketing plan (including targets, goals, KPIs)
- Oversee the email marketing campaigns focused on lead generation, nurture and drip campaigns and entire digital journey of a franchise prospect from general inquiry to deal closure
- Identify potential new targets and create a plan to bring them into the sales funnel
- Research, prospect, build, maintain an up-to-date Lead Referral Agent plan, collect, analyze and report on the success and activities of each agent, regularly present new options that will engage more qualified independent sales agents
- Recommend consumer marketing initiatives to support unit-level sales and growth and brand awareness; outline goals and metrics for success;
measure qualitative and quantitative results of all marketing programs
- Update the company website including content updates to brand landing pages, brands social media channels and reviews to ensure positive guest sentiment, blog content and schedule of content calendar
- Oversee social media content and communications strategy in collaboration with Director of Communications and outside agency partner
- Coordinate activities with the franchise brands marketing and public relations teams to support their respective missions, ensuring consistency in voice, and cultivating an engaged social media community
- Manage the content strategy for multi-platform storytelling, present a point of view across social and digital channels to align with multi-marketing initiatives
- Ongoing communication with sales representatives on marketings initiatives + campaigns; provide operations teams with program / promotion recap summaries including sales results
- Identify storytelling opportunities for PR agency to generate steady drumbeat of media / press coverage on behalf of brands at both the local and national level
- Visit restaurant brand teams / locations regularly to remain current on Operations, marketing efforts and storytelling opportunities
- Event coordination on behalf of and its brands including relevant conferences, trade shows, etc.
- Onboard new portfolio brands with marketing startup toolkit, resource recommendation and ongoing strategic marketing counsel
- Train new Marketing Managers
Skills, Knowledge, and Abilities :
- Minimum of 4 years experience in B2B and / or B2C marketing; restaurant marketing, franchise experience a plus
- Proven track record in developing and executing effective marketing campaigns that drive results
- Excellent interpersonal skills and strong written communications skills including the ability to draft email marketing, blogs, social media copy, and press release writing
- Proficient in Hubspot or Salesforce or other CRM platforms
- Ability to understand, analyze and report on results of campaigns including lead generation, revenue, etc.
- Self-motivated, resourceful, solutions-oriented, organized and ability to prioritize projects
- Strategic thinker; nimble and responds quickly and positively to change
- Interested in and available to travel (required)
- Strong commitment to and passion for growing emerging brands; especially within the restaurant and retail space
- Expert use of all social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn and experience in content strategy, community management, scheduling and monitoring tools
- Analytical and problem-solving skills for coming up with ideas to increase demand for franchise brands
To learn more about this opportunity please send your resume to tombull@geckohospitality.com
Resumes are treated confidentially.
30+ days ago