Director of Brand and Integrated Marketing

Bridge seeking a dynamic Director of Brand and Integrated Marketing to lead our brand, narrative, and go-to-market strategy in one of the most transformative areas of advertising today :

• responsible use of PII data, privacy-first activation, and people-based activation.    This leader will be responsible for elevating our brand as a trusted partner in an industry shifting away from cookies and toward transparent, consent-based data use.
• You’ll own the marketing strategy that positions our solutions as the bridge between consent and performance – helping advertisers, agencies, and brands maximize ROI through people-based measurement and attribution.    This is a role for a marketing thought leader who can combine creative storytelling with technical depth – leading a team, aligning cross-functionally and delivering campaigns that inspire confidence, differentiate the company, and accelerate revenue.    Key Responsibilities Strategic Leadership Define and execute the overall marketing strategy across brand, product, demand generation, and communications.
• Continuously monitor emerging trends and competitive dynamics, turning insights into actionable strategies that keep the company ahead of the market.
• Position the company as a thought leader at the intersection of consent-based PII data and advertising performance.
• Adapt and tailor the company narrative into distinct, resonant messages for different customer audiences (data, enterprise, local business, channel, agency & direct), ensuring relevance and impact across segments.
• Translate corporate goals into market-facing campaigns that reinforce our credibility and revenue goals.   Narrative & Brand Development Own the company’s narrative and messaging framework, ensuring consistency across channels.
• Lead creative development of campaigns, content, and digital experiences that elevate our brand and highlight differentiation.
• Serve as brand steward, ensuring a cohesive identity across product, events, media, and sales collateral.   Revenue & Growth Support Partner with sales leadership to design and execute marketing programs that accelerate pipeline creation and conversion.
• Provide storytelling, content, and creative assets that empower sales teams to engage enterprise buyers.
• Leverage data and insights to optimize campaigns and demonstrate measurable ROI.   Team & Cross-Functional Collaboration Build, inspire, and mentor a high-performing marketing team.
• Collaborate with product, analytics, and client success to translate complex technology into customer-centric stories.

Manage agencies and creative partners to scale execution while maintaining brand control.   Desired Skills, Education and Experience :

What BRIDGE offers you :