Description
We're looking for a Marketing Copywriter , working in IT (excluding Telecommunication) industry in Palo Alto, California, 94304, United States .
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
- Design and deliver interactive / eCommerce experiences, primarily focused on email marketing, that result in significant and measurable improvements in conversion, revenue, and customer retention for the U.S. store.
- Work with store business teams to develop and drive creative strategies, content (design and copywriting), and direction to meet business objectives.
- Partner with email program managers to support marketing activities and ensure consistency among multiple email programs.
- Participate in brainstorming sessions to develop multiple options for innovative, creative solutions.
- Execute content, layout, and copy development of email marketing campaigns, ensuring all content is accurately represented and properly vetted before presentation of creative concepts.
- Stay on top of the latest research and industry trends in the ever-evolving realm of digital marketing.
- Provide expertise to functional project teams and sometimes participate in cross-functional initiatives.
- Produce error-free content that adheres to the company’s style guidelines.
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
- Simultaneously manage multiple projects with short deadlines.
- Propose copy concepts and present underlying strategic thinking to business leaders.
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