Job Description
The Director oversees the planning of all media campaigns across channels. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions.
As a day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.
Responsibilities :
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
- Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
- Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
- Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
- Work with analytics and research teams to identify / apply learnings and the investment and operations teams to ensure flawless implementation
- Analyze client’s audience strategies and work with internal groups to lead business case development
- Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications
- Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 7-10+ years of media planning experience
- 5+ years of management experience with progressing responsibilities
- Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
- Strong understanding of analytics to inform and validate planning and strategy
- History of identifying media opportunities, presenting them to clients, and executing
- Experience monitoring and recommending improvements to the entire media planning process
- Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
- Portfolio management of paid media for a large brand
- Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.
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