Web Content Strategist

Position Summary :

University Marketing and Communications is looking for a passionate, strategic storyteller who can create and manage compelling web content.

We invite qualified applicants to apply for our Web Content Strategist opening!

The Web Content Specialist helps communicate the University of Dayton’s distinctive stories and attributes from faith and community to academics and experiential learning.

This position is responsible for writing and arranging content (text, photos, videos, stats, etc.) on the University’s website in a way that is impactful and inspiring and drives user engagement.

This is not a technical position; knowledge of HTML is *not* necessary. Rather, this position requires someone who can clearly and concisely communicate ideas, think creatively and strategically, and organize content so it is meaningful and useful to our target audiences.

In partnership with colleagues across campus, the Web Content Specialist will ensure content on UD websites aligns with the University's strategic priorities, helps drive admissions efforts, engages alumni, encourages philanthropy and supports brand messaging.

This position will also identify ways to streamline web content and assist in executing the University's overall digital marketing strategy.

Diversity, equity and inclusion are among the core values of the Division of University Marketing and Communications. We aim to authentically and intentionally represent all forms of diversity in the UD community in our marketing and communications.

The Web Content Specialist reports to the Executive Director of University Marketing. Hybrid work arrangement is available.

Minimum Qualifications :

• Bachelor’s degree.
• Two years experience managing web or editorial content.
• Familiarity with web site best practices (e.g., for writing, page layout, calls to action, information architecture, image sizes, etc.).
• Knowledge of web content accessibility guidelines (e.g., WCAG).
• Strong written communication skills, as demonstrated in writing samples.
• Strong attention to detail.
• Ability to engage audiences and communicate complex ideas clearly and concisely.
• Ability to shepherd projects from concept to completion.
• Time management skills, including the ability to meet deadlines and manage multiple projects simultaneously.

Preferred Qualifications :

While not everyone may possess all of the preferred qualifications, the ideal candidate will bring many of the following :

• Experience in higher education or an agency environment.
• Ability to generate innovative solutions to marketing and communication challenges.
• Ability to effectively develop collaborative partnerships.
• Experience with a content management system.
• Familiarity with Google Analytics.
• A commitment to inclusion and experience working with socially and culturally diverse communities.
• Knowledge of and sensitivity to a Catholic, Marianist work environment.
12 days ago