Promotions Manager

Promotions Manager Telemundo Minnesota, SagamoreHill Broadcasting

All potential applicants are encouraged to scroll through and read the complete job description before applying.

Minneapolis-St. Paul, MN

SagamoreHill Broadcasting is looking for a passionate and creative Promotions Manager to lead our marketing efforts in the Minneapolis-St.

Paul and Rochester DMA’s. Telemundo is the Spanish-language home of the Super Bowl, Olympics, FIFA World Cup, and high-profile programming and news.

With over 62 million Hispanics, the United States is the second largest Spanish-speaking country in the world! In Minneapolis-St.

Paul, the Hispanic population grew by 37% in the last 10 years. Telemundo Minnesota connects our advertising partners to the buying power of this audience, while serving and celebrating the vibrant Hispanic local community.

The ideal candidate should be goal-oriented and able to develop long-lasting partners and community relationships. This position also requires a person who is driven, organized, accountable, ethical, and personable.

The Promotions Manager reports to the station’s General Manager, as well as SagamoreHill’s corporate Creative Services Director.

Primary Responsibilities :

• Represent Telemundo Minnesota in the community and build relationships with key partners.
• Manage and drive growth for Telemundo Minnesota’s social media and digital platforms.
• Execute strategies to engage with followers and elevate marketing messages on all platforms.
• Track, evaluate, and interpret weekly and monthly performance analytics to refine social strategies and optimize engagement.
• Strategically promote content from our programming in a timely manner across all social platforms, including Instagram, X, Facebook, TikTok.
• Craft compelling, creative, and catchy social copy, in Spanish, that complements visual content and resonates with audience.
• Collaborate with sales department, talent, and other internal teams to enhance the reach and impact of our social media initiatives and campaigns.
• Stay up to date with industry trends, emerging social media platforms, and best practices to continuously innovate and improve our social media presence.
• Create, produce, and execute exceptional marketing / branding / promotional campaigns that will serve as the foundation in the overall image of the stations.
• Work with the production department, ensuring all local content production has a clear message, visual quality and FCC guidelines.
• Organize and manage projects for the creative / production team. Must communicate effectively with the production team to coordinate and execute deadlines and promotional efforts.
• Collaborate with sales department to identify and provide ideas and sponsorable concepts.
• Participate in client, sales, and production meetings.
• Develop and distribute key creative collateral and material for out-of-home branding and marketing campaigns.
• Locally produce, communicate, and oversee marketing plans and initiatives.
• Create, produce, and execute, result-driven, promotional tactics and campaigns specifically tailored to grow audience share.

These tactics include contests, sweepstakes, initiative campaigns, product placement (clients), and promotional partnerships.

• Create, produce, execute, and attend local marketing events, partner or station-owned events and initiatives.
• Collaborate with producers to create exceptional marketing / branding / promotional videos to promote events in a timely matter.
• Manage premium / swag inventory and fulfill requests for events and prize packages.
• Serve as backup on-air talent for TV and social media.
• Perform other duties as assigned.

Qualifications :

• Must be fluent in Spanish (oral, written, reading).
• Strong Communication Skills.
• Must be meticulous and detail-oriented, with strong follow-up skills.
• Solid understanding of digital / social media marketing and analytics tools.
• Ability to take initiative, multi-task, and work independently.
• Experience in marketing or relevant fields.
• Proficient use of Adobe Creative Suite, with CapCut a plus.
• Ability to carry up to 50 lbs.
• Work effectively under pressure and deadlines.
• Strong work ethic, trustworthy, and self-motivated.
• Must be available to work weekends and weeknights, and some holidays on occasion.
• Must possess a driver’s license with a good driving record.

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