Director of Marketing

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.

Our philosophy is to hire people with wonderful attitudes, who are dedicated to providing extraordinary service to our guests and colleagues.

We believe in focusing on Team Members’ talent in order to discover their strengths and develop them to continue growth within the company.

Looking For Perks? We’ve got you covered!

• Top industry pay
• Tuition Reimbursement
• 401k with company match
• Comprehensive health packages, including a free option for Full-time Team Members
• Flex Time Off

DIRECTOR OF MARKETING

The Director of Marketing is responsible for planning, developing, coordinating, and implementing marketing strategies and activities for the Casino and Resort.

Responsible for the Marketing, Players Club, Promotions, Advertising, Media Buying, Graphic Arts and Player Development.

ESSENTIAL FUNCTIONS

The following statements are intended as general illustrations of the work in this job class and are not all-inclusive to this position.

Reasonable accommodations may be made to enable a team member with disabilities to perform the essential functions.)

• Assists with the development and implementation of short and long strategic marketing plans involving events, tournaments, promotions, and entertainment and reinvestment strategies.
• Helps prepare the annual marketing plan and budget that will help maintain and grow a strong local base of customers along with cultivating outer market and new business aligned with the business objectives.
• Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas.
• Prepares contracts with various vendors including entertainers, suppliers, charter companies, transportation, advertising services or public relations agencies or group or convention business.
• Involved in the recommendation process for charitable contributions, sponsorships, vendor selection and property initiatives.
• Responsible for focusing on identifying emerging trends and issues. Identify and prioritize opportunities as they relate to marketing activities.
• Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on short and long term strategies.
• Works closely with the Chief Operating Officer, General Manager of Gaming Operations, General Manager of Resort Operations and Golf Course Management to maximize effectiveness of all marketing activities.
• Develops, recommends and implements new special events & promotions while improving on existing activities.
• Gives regular ongoing feedback to the Chief Operating Officer, General Manager of Gaming Operations, General Manager of Resort Operations and Golf Course Management regarding the reactions of the customers and prospective customers across all channels.
• Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals.
• Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs.
• Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed.
• Responsible for initiatives in the area of Player Development related to Manager and casino host performance regarding customer contact, events, and acquisition and worth goals.
• Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
• Assists with public relation activities and campaigns to promote the image and awareness of the property in the community and geographic region.
• Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance.
• Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision.
• Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives.
• Performs additional duties and responsibilities as necessary or assigned.
• Other duties as assigned.

QUALIFICATIONS

• High School Diploma, GED certification or equivalent, required.
• Bachelor’s degree in marketing, Business Advertising or related field, preferred; or
• Eight (8) years of experience in the management and administration of multiple Marketing functions within a casino / hotel operation.
• Must possess and maintain a valid, state Driver’s License.
• Must be able to obtain and maintain the required Gaming License.

The Queen Casino & Entertainment and its affiliates are an equal opportunity employer.

J-18808-Ljbffr